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Marketing Specialist I more...
Location:Brooklyn, NY
Company:CDI Corporation
First posted:June 17, 2016
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Marketing Specialist I Brooklyn, New York, United States

Latin Music Editor for the US, Google Play

Role:

As a Music Editor, you are a self-starter who will ramp up quickly to contribute to Google Play Musics editorial team. You have experience working as a playlist curator, music journalist or critic, or editor for a digital music service. You are well-versed in the music -- from mainstream to niche genres -- and popular culture most relevant to Hispanic and Latino Americans.

Additionally, you bring strong analytical abilities and impeccable oral and written communication skills. You possess a high degree of comfort and flexibility when working cross-functionally with product, design, marketing, engineering, and other teams to develop an innovative user experience. You enjoy working both independently and collaboratively to develop new ideas and scalable processes. You bring a proven ability to prioritize, meet critical deadlines, and take on challenging tasks with enthusiasm and a problem-solving mindset.

Responsibilities:

  • Create, commission, and QA playlists
  • Maintain Google Play Musics editorial calendar for a Hispanic and Latino American audience.
  • Data entry for monitoring performance of playlists and campaigns
  • Contribute to the improvement of back catalog selection and metadata quality
  • Identify and drive co-promotion or cross-promotion opportunities with internal and external partners
  • Conduct metrics-based analysis of playlist performance and provide recommendations for enhancing their effectiveness
  • Support partner and technical teams to troubleshoot user-facing issues
  • Work with Engineering to ensure all titles in programming plans are ordered and ingested.
  • Participate in regular meetings with content partners, in order to identify editorial opportunities
  • Contribute to Google Plays global editorial team and its efforts to drive site improvements and innovative features on behalf of users worldwide

Minimum Requirements

  • BA/BS required. Advanced degree a plus.
  • 3-5 years experience with creating playlist for Google Play
  • Ability to speak and write in Spanish and English fluently and idiomatically
  • Deep knowledge and understanding of the music industry and Hispanic and Latino American culture
  • Expertise in mainstream pop, rock, and/or rap music and the ability to identify trends and up-and-coming artists
  • Experience in an editorial/merchandising role for a mobile or online digital content business
  • Deep knowledge and understanding of the music industry and Hispanic and Latino American culture
  • Strong editorial and creative skills -- ability to craft messaging and work with design and production resources to drive creative execution
  • Strong analytical skills; ability to analyze research or performance data and apply that

analysis to optimize our editorial strategy

  • Experience working with both external and internal partners on co-promotion or cross-promotion strategies and campaigns
  • Knowledge of and experience with online best practices
  • High attention to detail, ability to maintain several different projects simultaneously, while creating precise and effective customer-facing communications

Preferred Qualifications

  • Experience working for a music streaming service

Type: Contract

Reference ID: 341254

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