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Overseas Operations Marketing Manager, Marketing & Communications more...
Location:Baltimore, MD
Company:Catholic Relief Services
First posted:November 17, 2016

Dept/Location: Marketing/Communications/Baltimore, USA

Band: TBD

FLSA: Exempt
Reports to:
Vice President, Marketing & Communications

About CRS

Catholic Relief Services carries out the commitment of the Bishops of the United States to assist the poor and vulnerable overseas.  Our Catholic identity is at the heart of our mission and operations.  We welcome as a part of our staff and as partners people of all faiths and secular traditions who share our values and our commitment to serving those in need.

Job Summary

Catholic Relief Services (CRS) is one of the top international relief and development agencies, operating in more than 100 countries and reaching more than 100 million beneficiaries every year. Our work covers multiple sectors including agriculture, microfinance, emergency, water and sanitation, health, justice and peacebuilding, and education.

As a member of the Overseas Operations (OverOps) unit in the CRS Marketing and Communications department, the OverOps Marketing Manager works with the Signature Program Area (SPA) teams to develop and implement yearly marketing and communications plans that advance CRS as a leader in SPA programming. The Marketing Manager targets key audiences within the field of relief and development with a focus on institutional donors and peer agencies. The Marketing Manager meets frequently with content producers, the events manager and other key team members and advises on effective ways to market CRS' programming to these audiences, and manages all marketing activities supporting the SPA plans in line with the CRS 2014-2018 strategy. 

Key Responsibilities

  • Assume overall responsibility for developing the annual marketing plan for the agency's signature program areas, working closely with program directors.
  • Ensure the marketing plan is relevant and updated annually with incorporation of lessons learned from the previous year.
  • Lead marketing research programs to determine best venues and mechanisms for reaching primary audiences.
  • Stay abreast of competitor agency's marketing approaches and evaluate applicability of these approaches to CRS.
  • Establish monitoring and evaluation system to determine whether marketing plan is successful or requires adaptation.
  • Advise SPA teams on effective marketing communications strategies and tactics and monitoring results.
  • Effectively manage unplanned requests to ensure SPA marketing plan stays on track to achieve planned results.
  • Stay up to date on all priority programs and projects for the SPAs and the main audiences of Program Impact & Quality Assurance (PIQA).
  • Project management includes advising program decision-makers on marketing communications; determining when to work with consultants and managing consultants and budget management.
  • Regularly update the annual marketing communication plan as needs and priorities change.
  • Stay informed about SPA programs around the world by traveling to the field in close collaboration with country staff and local partners.
  • Supervise and lead team of staff, including performance management, annual reviews, coaching, recruitment and retention.

Supervisory Responsibilities

Key Working Relationships

Internal: VP MarCom, staff in other MarCom units (video, social media, media relations, digital unit, etc.), Program Impact and Quality Assurance (PIQA), donor liaison staff in Institutional Donor Engagement and Advancement (IDEA), Country Programs, Regional Offices, Purchasing, Finance, and the CRS IT department (GKIM).

External: Consultants and members of target audiences.

Agency-wide Competencies: These are rooted in the mission, values, and principles of CRS and used by each staff member to fulfill his or her responsibilities and to achieve the desired results.

1. Serves with Integrity

2. Models Stewardship

3. Cultivates Constructive Relationships

4. Promotes Learning

Personal Skills

  • Strong leadership and advisory capabilities
  • Highly organized, self-motivated and flexible
  • Innovative and outgoing personality
  • Excellent communication and interpersonal skills
  • Detail oriented and attentive to broad agency perspectives
  • Team player; experienced collaborator


  • Bachelor's degree in Marketing or Public Relations required; Masters preferred.
  • Experience in communications for international development required; previous experience marketing to institutional donors required.
  • Minimum of 8-10 years' experience in marketing.
  • Exceptional written and oral communication skills and attention to detail.
  • Proven ability to advise decision-makers and strong project management experience.
  • English mother tongue. Proficiency in oral and written French or Spanish, a plus

Disclaimer: This job description is not an exhaustive list of the skills, efforts, duties, and responsibilities associated with the position.

Note: All interested applicants must be authorized to work in the U.S. at the time of application .

CRS' talent acquisition procedures reflect our commitment to protecting children and vulnerable adults from abuse and exploitation.


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