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Manager, Sales & Marketing Strategy - Prudential Center & New Jersey Devils (Newark, NJ) more...
Location:Newark, NJ
Company:NJ Devils Prudential Center
First posted:December 05, 2016

Sales & Marketing: Consulting/Strategic Planning
Manager, Sales & Marketing Strategy - Prudential Center & New Jersey Devils (Newark, NJ)

Job Description

Job Title : Manager, Sales & Marketing Strategy

Department :  Strategy

Reports To :  Director, Strategy

Prudential Center is a world-class sports and entertainment venue located in downtown Newark, New Jersey. Opened in October 2007, the state-of-the-art arena is the home of the National Hockey League's (NHL) three-time Stanley Cup Champion New Jersey Devils, Seton Hall University's NCAA Division I Men's Basketball program, and more than 175 concerts, family shows and special events each year. Ranked in the Top 10 nationally by Pollstar, Billboard and Venues Today, Prudential Center is recognized as one of the premier venues in the United States and around the world, and welcomes 1.75 million guests annually.

  Position Summary:

Prudential Center and the New Jersey Devils are seeking a Manager, Sales & Marketing Strategy to drive our data analytics efforts and optimize our business practices. The candidate will work closely with the Ticket Sales and Marketing departments to develop, implement, and evaluate key initiatives in support of the organization's revenue growth objectives. The Manager will be integral to increasing sales and marketing campaign effectiveness by leveraging analytics to drive actionable insights through the organization.


Devils Arena Entertainment, LLC is an Equal Opportunity Employer (EOE).

Essential Duties and Responsibilities:

  • Develops and implements customized strategies at the core of the Prudential Center and New Jersey Devils' business including:

    • Driving incremental ticket sales, sponsorship revenue, sponsorship activation, and in-arena attendance;

    • Improving customer retention, marketing effectiveness, and branding efforts;

  • Leads the organization's ticket sales analytics function across all core products (full season tickets, flex memberships, partials, groups, and individuals)

    • Conducts rigorous analysis to of the primary and secondary ticket sales market activity to provide strategic guidance on ticket sales pricing

    • Analyzes sales trends to provide data-driven insights and recommendations on key growth drivers

  • Drives the sales & marketing strategy for all ticket sales promotions throughout the season

    • Collaborates with the ticket sales department to determine sales objectives and ideate on potential promotions to achieve results

    • Leads the measurement and evaluation of ticket sales promotions to optimize sales & marketing effectiveness

  • Provides consultation and advice to business leaders on opportunities to optimize existing business practices

    • Manages the creation and on-going tracking of KPIs across all critical sales and marketing functions


  • Bachelor's Degree, top-tier college/university

  • 2-3 years' experience at a major, top-tier management consulting firm, investment bank, or in a corporate strategy function at a large consumer-facing brand

  • Expertise in utilizing MS Excel to conduct rigorous data analytics

  • High-level proficiency in distilling complex analyses into simple actionable recommendations

  • Proficiency in leverage MS PowerPoint to communicate ideas

  • Passion for sports & entertainment

Knowledge, Skills and Abilities:

  • Must be able to identify problems, their sources, and their potential solutions while continuing to successfully conduct day-to-day operations without interruption;

  • Must have a strong command of reasoned, measured decision-making based upon analyzing the pros and cons of each potential decision to be made;

  • Must be a strategic and critical thinker who is dynamic, forward thinking, extremely analytical and well organized;

  • Must have the ability to rise to the challenge and provide the hard work necessary to succeed;

  • Must possess outstanding problem solving capabilities to address and resolve issues that face a growing enterprise;

  • Must be self-confident, resilient and possess a high energy level and enthusiasm; 

  • Results and bottom-line oriented yet will possess sensitivity towards people and values;

  • Must have the ability and willingness to maintain an impeccable professional appearance;

  • Must have the ability to demonstrate uncompromised judgment and discretion with regard to interpersonal relationships;

  • Must have a strong sense of self-awareness and emotional intelligence;

  • Must be able to maintain confidentiality and use upmost discretion when privy to sensitive information;

  • Must be flexible & reliable team player, both within own department and within company as a whole;

  • Must possess a strong ability to manage one's own time and prioritize tasks;

  • Must be a self-starter, detail-oriented and work well under pressure.



    Not Required.



    Travel Requirements

    May be required to travel on rare occasions (<5% travel); trips may require air travel and/or overnight stay for one or more nights.

    Physical Demands

    This position requires the ability to lift up to 10 pounds.

    Work Environment

    This position generally requires that work be performed from the Prudential Center/New Jersey Devils offices, but attendance at events taking place in the arena or offsite, including on weekends and/or holidays, may be required.

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