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Marketing Director - Prudential Center and New Jersey Devils (Newark, NJ) more...
Location:Newark, NJ
Company:NJ Devils Prudential Center
First posted:December 06, 2016

Sales & Marketing: Marketing
Marketing Director - Prudential Center and New Jersey Devils (Newark, NJ)

Job Title: Marketing Director, NJ Devils                                                                         

Prudential Center is a world-class sports and entertainment venue located in downtown Newark, New Jersey. Opened in October 2007, the state-of-the-art arena is the home of the National Hockey League's (NHL) three-time Stanley Cup Champion New Jersey Devils, Seton Hall University's NCAA Division I Men's Basketball program, and more than 175 concerts, family shows and special events each year. Ranked in the Top 10 nationally by Pollstar, Billboard and Venues Today, Prudential Center is recognized as one of the premier venues in the United States and around the world, and welcomes 1.75 million guests annually.

Devils Arena Entertainment, LLC. is an equal opportunity Employer (EOE).

Job Description :

If you live and breathe sports, entertainment, and marketing, we want to talk to you. The three-time Stanley Cup Champion New Jersey Devils is looking for an experienced Marketing Director . The successful candidate will proactively drive and assume responsibility for the overall marketing direction of the club, Ultimately, the Marketing Director role is responsible for driving Revenue and Recruitment across all marketing communications channels for The New Jersey Devils, with a primary focus on increasing Sales of Single Game Tickets, Merchandise, and Food & Beverage.

The Marketing Director will partner with the Executive Creative Director, Digital Marketing Director, and VP Strategy to develop, implement, track and optimize all Devils marketing campaigns across all paid/owned/earned media channels, including mobile, web/app, social, experiential, and grassroots. Through thought-leadership and vision, the Marketing Director must create and maintain a highly collaborative, positive, and performance-oriented marketing organization that promotes best-in-class solutions and world-class fan engagement. The ideal candidate must possess an in-depth understanding of current marketing trends and technologies and possess great creative instincts. S/He must also have a "Fan First" mindset.

Key Responsibilities:

  • Grow the Devils Brand: Drive Revenue (Single Game Ticket Sales & Merchandise) and Recruitment (Devils Database and Little Devils Youth Club Registrants) via marketing leadership, strategic vision, and innovative tactics.

  • Monitor local trends and develop best practices to maximize attendance (including leveraging NHL case studies & research)

  • Lead development of annual Marketing Calendar for Devils, in partnership with VP Strategy and VP Ticket Sales & Premium.

  • Grow the People: Provide marketing skills and managerial expertise to the company by building, developing and managing a world-class sports marketing team.

  • Plan and negotiate all paid media - TV, print, radio, print, OOH, and experiential, partnering with VP Strategy to measure & optimize ROI for campaigns against agreed upon KPIs.

  •   Partner with VP, Marketing Partnerships to develop strategic partnerships with local entities to drive brand reach and awareness in marketplace.

  • Grow the Culture: See Company Values and Commitments.

  • Protect the Devils Brand: Oversee the usage of Devils brand and its marks across all media & communications, working in partnership with the Creative Director

  • Develop annual strategy & marketing plan, inclusive of all tactics and resource allocation necessary, to achieve Devils business goals and objectives.

  • Direct implementation and execution of all marketing and service policies and practices.

  • Ensure marketing activations are coordinated, meeting planned objectives and meet all expenditure requirements agreed upon during business planning process.

  • Partner with VP Strategy to develop and manage retail pricing structures and sales promotions.

  • Provide leadership in the development of partnership & sponsorship marketing deals & program activations.

  • Partner with Strategy & Analytics team to oversee and direct market research, competitor analyses and customer service and retention (CRM) monitoring processes and initiatives.

  • Manage day-to-day relationships with external agencies and partners.

    Required Skills:

  • Cross-functional Leadership.

  • Strategic & Innovative Thinking.

  • Entrepreneurial Mindset.

  • Strong sense of Accountability.

  •  Financial Management.

  • Fan Focus.

  • Impeccable Organizational Skills.

  • Attention to Detail.

  • Collaborative Personality.

  • Functional Marketing Expertise.

  • Learning Orientation.

  • Effective Presentation & Communication Skills.

  • Coaching & Mentorship Orientation.

    Desired Skills and Experience:

  •   8-10+ years of experience in a marketing, sports & entertainment or related marketing role.

  •   Bachelor's degree from accredited college/university required.

  •   Exceptional project and relationship management skills - deep cross-functional collaboration is required.

  • Strong analytical and communication skills; ability to present ideas clearly and concisely.

  • Passion for sports, entertainment, & pop culture.

  • Excellent interpersonal skills; able to interact with Ownership, C-Suite Executives, colleagues, agencies, the community, and business partners of all demographics and professional levels.

  • Demonstrable experience leading and managing digital marketing campaigns, leveraging SEO/SEM, marketing database, email, social media, hashtag placement and/or display advertising campaigns.

  • Strong analytical skills and data-driven thinking.

  • Flexibility in working extended hours including nights, weekends, and holidays as required.

  • Up-to-date with the latest marketing best practices in all aspects of marketing communications.

    Working Conditions:

    Travel Requirements

    May be required to travel on rare occasions (<5% travel); trips may require air travel and/or overnight stay for one or more nights.

    Physical Demands

    This position requires the ability to lift up to 10 pounds.

    Work Environment

    The incumbent primarily works in an office environment, however, is expected to attend. This position generally requires that work be performed from the Prudential Center/New Jersey Devils offices, but attendance at events that may take place in the arena or offsite, including on weekends and/or holidays, may be required. 

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