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Director of Marketing more...
Location:Jacksonville, FL
Company:TEGNA
First posted:December 20, 2016 (last updated 2 days 5 hours ago)
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Job Description

WTLV-WJXX, the First Coast News, a TEGNA-owned duopoly, is leading the broadcast and digital local news industry into the future. The leadership team isn't mired in traditional thinking; they're forward-thinking individuals who have the imagination to think big and the guts to take risks. We are seeking a Director of Marketing to lead the development and execution of brand-and-buzz-building strategies (on-air, online, social, tablet, mobile, experiential, etc) to grow ratings, grow audience engagement on all platforms to build revenue. A member of the leadership team as well as a partner to corporate marketing, the Director of Marketing will push the boundaries of ratings, revenue, brand potential and play a key role in the integrated marketing planning and budgeting process. The ideal candidate will inspire creative excellence, and consistently ask "what if" to deliver consumer and advertiser campaigns for maximum reach and impact.

  • Proactively creating opportunities for audiences to connect with our content by developing annual and quarterly strategic plans, prioritizing key marketing messages and generating breakthrough concepts and strategies.

  • Develop dynamic annual strategic plans, prioritize key marketing messages, identify ways to improve upon digital and data base driven engagement and metrics, to translate programming concepts into integrated multi-platform marketing campaigns.

  • Work closely with leadership to help conceptualize the creation of compelling, branded news and entertainment programming and commercial campaigns. Based on the sound strategy outlined in creative briefs, campaigns must clearly and creatively reach stated Key Performance Indicated goals and reinforce the value of all the stations' brands. Concepts must work in all media including TV, digital, social, mobile and outside media.

  • Being a big, bold thinker/innovator and at times, disruptor, for the station and its audiences.  Living as the stations chief brand officer.

  • Collaborating on a regular basis with the station's news director and general manager as necessary pushing the station into uncomfortable territory. 

  • Develop and implement audience development strategies by applying research insights to marketing activations, including creating content partnerships.

  • Organize and develop presentations that effectively sell a given strategy, tell a story and persuasively sell-in ideas/media plans/budgets and strategies to all department levels, TEGNA's corporate management, and, periodically, to advertisers and other stakeholders.

  • Work with local and corporate research staff and 3 rd party vendors to garner audience insights and translate those into effective, measurable marketing strategies.

  • Stay abreast of cutting-edge tools, promotion trends and campaigns.

  • Lead and supervise a team of creative personnel in the promotions department. As needed, hire great people, train, provide ongoing feedback and development along with performance appraisals to optimize growth and career satisfaction.

  • Manage the creative process and facilitate brainstorming. Encourage a collaborative environment; open to the ideas of others with a sense of how any given project/potential idea may play out in the marketplace.

  • Support local sales teams in generating non-traditional revenue dollars.

Job Requirements

Job Requirements

  • Minimum of 5 years preferred consumer marketing experience with a promotion-specific record of success in any of the following: broadcast, cable, digital or agency (marketing/ digital/ advertising). Must understand the value of promotions placement across multiple mediums as a fundamental driver in executing the brand strategy.

  • Forward thinking leader that drives a winning team every day and every campaign through an aggressive spirit and can-do attitude.

  • Proven track record leading high performing teams that deliver exceptional results day in and day out.

  • Television experience is preferred but not required.

  • Real-time marketing experience across multiple-platforms combined with the ability to see and respond to future trends and developments and how to create consumer behavioral change.

  • Demonstrated astute insights on the content and technology landscape.

  • Deep understanding of digital analytics including Omniture, Chartbeat, and CrowdTangle.

  • Insight-driven, able to work with local research teams, corporate research staff and 3rd party vendors to garner audience insights and translate those into  effective, measurable  marketing strategies.

  • A planner by nature, able to operate with a sense of urgency in the present and be constantly looking 6-18 months ahead so as to bring organization, order and planning to the larger marketing team.

  • Led a creative services group to employ the full range of marketing tools particularly as it relates to brand vision and execution, and social and digital expertise.

  • Experience creating and measuring integrated advertising campaigns supported by an outstanding creative ability and an exceptional portfolio.

  • Hands-on experience in marketing content on both linear and non-linear platforms including utilizing and optimizing display marketing campaigns: search (SEO and SEM), retargeting, social media, mobile marketing, etc.

  • Proven track record of developing and producing ratings and revenue-driving client campaigns.  

  • Understanding of co-op spending and how to build strong partnerships with network, syndication and other 3 rd parties.

  • Ability to work with a sense of urgency within a deadline-oriented, fast-paced team environment, juggling multiple projects and priorities at once.

  • Comfortable working non-traditional hours to compete in breaking news situations.

  • College degree in marketing or related field desired; Master's degree a plus

The ideal candidate is a winner by nature with a competitive spirt that has a get-it-done attitude that persists regardless of obstacles as well as can foster collaboration and input from the team as a whole including Sales and News.

Thoughtfully take a look at the following questions and send responses/reels to Jody Gerwe at [Click Here To Join]

  1. What type of organizations do you think you thrive best in?

  2. Tell me about the best result you achieved from a Digital Marketing campaign.

  3. What do you look at when hiring staff for your marketing teams and how would you describe the perfect marketing team.

About TEGNA:

TEGNA Inc. (NYSE: TGNA), formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver. TEGNA reaches more than 90 million Americans and delivers highly relevant, useful and smart content, when and how people need it, to make the best decisions possible. TEGNA Media includes 46 television stations and is the largest independent station group of major network affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. TEGNA Digital is comprised of (please use the apply button below), the leading online destination for automotive consumers, CareerBuilder, a global leader in human capital solutions, and other powerful brands such as G/O Digital and Cofactor. For more information, visit (please use the apply button below).

TEGNA, Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, veteran status or genetic information.

Job Snapshot

  • Employee Type: Full-Time
  • Location: Jacksonville , FL
  • Job Type: Marketing, Media - Journalism - Newspaper
  • Experience: Not Specified
  • Date Posted: 2/19/2017

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