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Director of Sales more...
Location:Charlotte, NC
First posted:January 11, 2017 (last updated 2 weeks 2 days ago)

Job Description

TEGNA Media is breaking the mold for how media companies operate.  Recently named Station Group of the Year by Broadcasting and Cable , we have committed vast resources to transform our sales operations.  To compete and win in the new media landscape we need innovative sales leaders to join us on this journey and be part of our future growth and success.  Are you ready?

The Opportunity

WCNC-TV in Charlotte, NC (market #22) is looking for an innovative Director of Sales who will lead all sales efforts, manage a staff of sales managers and provide the strategy and vision to drive the sales team and WCNC to success on all platforms.      

If you can answer yes to these questions, this job might be right for you:

  • Would I like to be a part of re-shaping the way a media company operates?
  • Am I equally passionate about developing the members of my team as I am about over-achieving budget?
  • Does it excite me to think I would have the best set of digital tools in the business?
  • Can I drive new business success in my team?
  • Am I seen as a forward-thinking leader and a visionary?
  • Do I like the intensity of a fast-moving environment?

Responsibilities include but are not limited to:

  • Manage all station sales efforts on-air, online and across multiple digital and social platforms, including owned channels and (please use the apply button below)
  • Develop and manage annual revenue plan that achieves goals and grows market share
  • Maintain close inventory control to maximize all opportunities
  • Identify, monitor and forecast sales activity while developing rate cards that anticipate market activity yet maintain rate integrity
  • Work closely with the News and Marketing Departments to develop and maximize the full potential of station projects
  • Recognize the changing media landscape and adjust strategy quickly
  • Coach and assist in regular training of entire sales team focusing on new products and new techniques
  • Develop strong relationships with local advertisers
  • Create and execute a strategic and tactical plan for the sales team
  • Create/develop opportunities for sales team to grow, i.e. ongoing training and development of sales skills, techniques

Accurate forecasting of sales revenue

Job Requirements


  • Bachelor's degree in marketing, business or related field
  • Minimum of 10 years of media sales experience
  • Minimum of 3-5 years of sales management experience
  • Knowledge of all facets of digital sales and marketing
  • Proven sales leader with record of sales achievement
  • Ability to think and lead strategically
  • Proven thought leader and problem solver
  • Effective driver of integrated revenue and strategy
  • Ability to prioritize critical functions to ensure individual and team success
  • Excellent interpersonal and leadership skills
  • Excellent verbal and written communication skills
  • Wide Orbit and Sharebuilder experience desirable
  • Advanced CRM system experience; (please use the apply button below) and Brainshark experience desirable

About TEGNA:

TEGNA Inc. (NYSE: TGNA), formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver. TEGNA reaches more than 90 million Americans and delivers highly relevant, useful and smart content, when and how people need it, to make the best decisions possible. TEGNA Media includes 46 television stations and is the largest independent station group of major network affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. TEGNA Digital is comprised of (please use the apply button below), the leading online destination for automotive consumers, CareerBuilder, a global leader in human capital solutions, and other powerful brands such as G/O Digital and Cofactor. For more information, visit (please use the apply button below).

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Job Snapshot

  • Employee Type: Full-Time
  • Location: Charlotte , NC
  • Job Type: Media - Journalism - Newspaper, Sales
  • Experience: Not Specified
  • Date Posted: 2/11/2017

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