Sr Hispanic Marketing Manager more... ▼
As America's Un-carrier, T-Mobile US, Inc.
(NASDAQ: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation.
The company's advanced nationwide 4G and 4G LTE network delivers outstanding wireless experiences for customers who are unwilling to compromise on quality and value.
Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and Metro PCS.
For more information, please visit (please use the apply button below) position is responsible for driving Hispanic customer acquisition for the Magenta business.
They will work cross functionally within the marketing group and represent the voice for the Hispanic consumer.
Oversee the development of business cases tracking for the value propositions needed to be deployed in market, factoring in market dynamics, consumer patterns, competitive actions, retailer/channel conflict, and other factors.As a business leader, with direct accountability for revenue generated from the U.S.
Hispanic consumer, this highly visible, individual contributor role will require a high degree of competence and experience in Marketing and U.S.
Hispanic marketing communication fundamentals, as well as the ability to think and act like a General Manager.Leadership through influence is an integral attribute for the ideal candidate, as it will require strong cross functional partnership with various groups across the T-Mobile Enterprise, including: Advertising and Media Strategic and Financial Planningsurrounding business tracking and analysis.
Consumer Insights for primary and secondary research to extract relevant consumer and competitive insights.
Base Marketing for the purposes of insuring appropriate retention strategies are deployed and implemented Sales Leadership to align on overall marketing calendar elements Product Management related to the deployment of various products and services designed to meet target consumer needs.7 - 10 years consumer-focused marketing experience; including significant consumer research, marketing communications and retail / sales channels.
With a min of 5 - 7 years in U.S.
Hispanic segment consumer focused marketing.
5 + years marketing strategy and program management / implementation experience driving U.S.
Hispanic consumer marcom including partnering with sales, finance and operations leadership.
Experience with developing and managing U.S.
Hispanic vendor and advertising agency relationships to execute marketing programs and activities.
Ability to assess and implement successful, focused, integrated marketing communication and distribution plans.
Strong command of marketing and strategic frameworks (4P's, 3 C's, etc).
Ability to develop business strategies and apply given strategy and/or common business knowledge to recommendations and rationale and deliver strong results (revenue, activations).
Excellent written and verbal communication skills; effectively communicates with all employee levels and levels of managements.
Fully embraces the needs for ongoing evangelization of the U.S.
Hispanic opportunity across the enterprise.
Strong ability to develop marketing plans and business cases and communicate succinctly its value proposition.
2+ years management experience; ability to build a high performing team and coach for improved performance; experience managing others in a marketing and/or product development environment.
Ability to lead in ambiguous and rapidly changing business environment situations and effectively negotiate to gain resolution.
4+ years in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods, with a focus on Marketing, Product Management or Sales.
Strong understanding of voice and data services and products.
Experience with consumer/market research and turning analysis and insights into a business strategy.
Strong track record for primary and secondary U.S.
Hispanic consumer research around consumer segmentation, population, industry and communication mediums (TV, Digital etc.
Marketing strategy and program management / implementation.
Understanding of Marketing objectives and needs, and demonstrated success with executing campaigns.
Sound business analysis experience; comfortable understanding how to assess financial and operational metrics to drive insight and business decisions.
Ability to create forecasts, financial models and budgets.
Ability to influence, lead and coach cross functional teams and champion new concepts and ideas.
Bilingual (English / Spanish) a must.
15%-10% travel is required (Mostly domestic / some international) Bachelor's degree required Master's degree preferred*LI-GA-DS1Develops marketing plans and business cases for the communication and distribution of the value propositions.
Prepares annual business plans for the defined strategies and the development / implementation of key Marketing strategies.
Leads development and implementation of tactical action plans.
Drive the development and implementation U.S.
Hispanic Marcom (across strategic planning, creative and media plans) while partnering with creative merchandising on the creation of world-class copy and collateral - developing best value proposition with segment insight and sensibility.
The role requires strong cross functional partnership across the enterprise; specifically with sales, finance, and operations leadership to ensure flawless execution and to create one look and feel for T-Mobile.
Also partner with key cross functional stakeholder groups (Sales, Base Marketing, Web Marketing, Field Marketing and Care teams) to ensure deployment of appropriate U.S.
Hispanic strategies and tactics against a set of objectives/goals/success metrics.
Consistent monitoring, tasking, and auctioning against overall financial status of existing and upcoming strategies and initiatives.
Ensures maximum market potential through in-depth understanding of U.S.
Hispanic customer needs and insights, industry / advertising trends, and market requirements.
Defines market positioning.
Defines and develops marketing strategies that will win in the marketplace through alignment with customer needs.
Also responsible for other Duties/Projects as assigned by business management as needed.We Take Equal Opportunity Seriously - By Choice T-Mobile USA, Inc.
is an Equal Opportunity Employer.
All decisions concerning the employment relationship will be made without regard to age, race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, marital status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law.
Discrimination or harassment based upon any of these factors is wholly inconsistent with our Company values and will not be tolerated.
Furthermore, such discrimination or harassment may violate federal, state, or local law.