Social Media Strategist, Appily

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other-that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our Careers page.

The Role in Brief:

Social Media Strategist, Appily

The Appily Student Marketing team helps high school students make confident college choices by offering everything students need to plan, decide, and apply to college on appily.com.

The ideal candidate is a creative and tech-savvy individual with a passion for social media and digital marketing. They should have a strong understanding of various social media platforms, content creation, and audience engagement strategies. Excellent communication skills, both written and verbal, are essential, along with the ability to collaborate effectively in a team environment. Familiarity with social media analytics tools, basic graphic design, and an eagerness to stay updated on industry trends will be key. This individual should be a self-starter who is eager to brainstorm and test creative strategies for optimal channel performance. A proactive attitude, attention to detail, and a willingness to learn and grow within the company are highly valued.

This hire may be based in Richmond, VA or Washington, D.C.

This position is also posted at Associate level; candidates are being considered at both levels for the current opening.

Primary Responsibilities:

* Develop comprehensive digital marketing strategies for organic social media accounts. Manage and maintain our company's social media profiles on platforms such as Facebook, Instagram, X (formerly Twitter), TikTok, YouTube, Snapchat, Reddit, and more

* Build and engage with social media communities, responding to comments, messages, and inquiries in a timely and professional manner. Tailor communication to each platform's unique audience and nurture conversation across channels

* Support organic traffic driving efforts to appily.com by promoting value propositions and article content across social channels

* Conduct research on industry trends, best practices, and emerging social media platforms to identify new opportunities for engagement and growth. Anticipate innovations in the industry and stay abreast of our competitors' evolving digital strategies; provide thought leadership and perspective for adoption where appropriate

* Assist in content and image creation for social media platforms, including drafting, scheduling, and publishing posts. Engage core audiences for Appily by understanding the right tone, messaging, and imagery for each audience

* Collaborate with the others on the Appily marketing team to develop and implement omnichannel campaigns to drive student acquisition, brand awareness and engagement

* Monitor social media analytics and prepare regular reports on key metrics, providing insights and recommendations for improvement

* Support the team with marketing and administrative tasks as needed

Basic Qualifications:

* Bachelor's degree and some marketing/communications courses plus equivalent experience

* 2-3+ years of digital strategy experience

* Strong understanding of various social media platforms and their features

* Excellent written and verbal communication skills, with the ability to craft engaging and compelling content

* Knowledge of social media analytics and experience with social media management tools

* Knowledge of developing visual and written marketing campaign assets

* Detail-oriented, with the ability to multitask and prioritize tasks effectively

* Demonstrated ability to work collaboratively and independently -- test, produce, drive innovative solutions from concept to completion

Ideal Qualifications:

* Experience building successful, engaged followings on social media platforms

* Experience with robust content promotion strategies on forum channels, such as Reddit and Quora

* Experience with higher education

* Desire to innovate and improve practices and processes

* Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB's DE&I Promise

If you've reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome diversity of background and experience. We would encourage you to submit an application if this is a role you would be passionate about doing every day.

Compensation:

The anticipated starting salary (base) range for this role is $50,000 - $65,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.

This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, such as individual and organizational performance.

Benefits:

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:

* Medical, dental, and vision insurance plans; dependents and domestic partners eligible

* 20+ days of PTO annually, in addition to paid firm and floating holidays

* Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)

* 401(k) retirement savings plan with annual discretionary company matching contribution

* Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans

* Employee assistance program with counseling services and resources available to all employees and immediate family

* Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation

* Gender affirming care coverage

* Fertility treatment coverage and adoption or surrogacy assistance

* Paid parental leave with phase back to work program for birthing and non-birthing parents

* Access to milk shipping service to support nursing employees during business travel

* Discounted pet health insurance coverage for dog and cat family members

* Company-provided life, AD&D, and disability insurance

* Financial wellness resources and membership in a robust employee discount program

* Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities

Benefits kick in day one; learn more at eab.com/careers/benefits.

This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.

At EAB, we believe that to fulfill our mission to "make education smarter and our communities stronger" we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don't discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.