Senior Manager, Property Marketing
 JLL | |
 United States, Georgia, Atlanta | |
 Nov 21, 2024 | |
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Sr. Manager, Property Marketing
The Property Marketing Senior Manager leads team in the development and execution of marketing strategies, deliverables and activities associated with helping commercial real estate owners market their existing buildings or buildable land to prospective occupants and developers. This person is not only a master marketer but a proficient project manager with the ability to conceptualize the direction of campaigns and promotional materials independently. The ideal candidate has strong leadership capabilities and demonstrates the adaptability to learn nuances of multiple projects and develop strategy accordingly. This person will primarily spend their time: Mentoring team of property marketers to build marketing plans that align with the goals of building owners and property representatives Building marketing plans and managing associated tactics to bring property to market Providing art direction to visually express the plan Encouraging adoption and usage of JLL best practices for property marketing Analyzing results and supporting team initiatives to improve engagement and metrics Identifying areas of opportunity for improving process, communicating with stakeholders/clients and improving consistency of deliverables and quality of service PRIMARY RESPONSIBILITES Provide strategic guidance in the development of property marketing strategies and creative oversight throughout the creative process. Make recommendations on enhancements to building/asset branding, positioning, messages, programs and technology Act as centralized subject matter expert on property marketing strategy, disseminating information about process, technology adoption and KPIs Develop consistent messaging and deploy variations on messaging by communication medium Create, implement and track marketing plans and budgets for top tier listings and clients, including objectives, timelines, marketing elements, costs, resources, media buys, etc. Ensure consistency of strategic and design deliverables Present property marketing strategies, plans and ideas to stakeholders to garner feedback/support and to clients to secure feedback/approval Develop creative briefs to engage with creative team and partners Understand digital channels and the appropriate strategy of how to engage, inclusive of social (organic and paid), digital advertising, virtual touring and events, and use of the JLL MarTech stack Develop client and prospect event strategy and execute events including managing relationships with outside vendors Attend pitches to promote marketing strategy and partnership to win business Manage multiple projects simultaneously with limited direction Contribute to team-wide/corporate marketing initiatives that are integral to the company's success Act as internal liaison to key areas of the firm to identify marketing needs and ensure follow-up Direct the design of deliverables across all relevant mediums - digital and print (e.g. Weebly websites and HTML email), print (e.g. brochures, postcards, flyers, etc.) and events (e.g. invitations, banners, directional signage, etc.). Offer support with special projects as needed and as time allows EDUCATION AND EXPERIENCE Bachelor's Degree preferred 6-10 years of marketing experience, commercial real estate experience preferred KNOWLEDGE, SKILLS AND ABILITIES Experience managing direct reports/team Outstanding project management and situational leadership skills Excellent written and verbal communication skills Experience translating business needs/challenges into marketing solutions Positive, can-do attitude in the face of complication or adversity Ability to ignite and build strong interpersonal relationships with individuals at all levels within the organization Assertive and deadline oriented Comfortable and confident in conducting client presentations Commitment to details and sound sense of graphic design Ability to work in a team environment and juggle multiple projects simultaneously Creative, "big picture" thinker Budget management skills Proficient in Microsoft Suite Knowledge of Adobe Suites Experience working with marketing automation tools, Eloqua preferred Ability to travel approx. 10-15% | |