New

Manager, Shopper - Military/Specialty

Red Bull North America
United States, California, Santa Monica
Feb 27, 2025
The Shopper Marketing Manager, Military, Specialty & Business Development is responsible for driving the Channel Strategies defined by the Sr. Manager and executing Red Bulls Shopper Marketing programming in the Military and Specialty customers, as well as support the Business Development team with winning new customers. This person will lead the execution of on-brand Shopper Marketing initiatives that; meet shopper's needs while delivering on both brand and customer priorities. Using insights to turn Shoppers into Buyers, the Shopper Marketing Manager will be responsible for collaborating with Sr. Manager to develop programs that range from turnkey channel initiatives to custom retailer-driven shopper activations, each in a way that strategically aligns brand and retailer objectives and ideally uniquely differentiates Red Bull with retailers and shoppers. Simply put, the role sets Red Bull up to win in the multi-channel team by expanding brand impact and generating revenue driving solutions to retail challenges. EXPERIENCE Your areas of knowledge and expertise that matter most for this role: 2-3 years of experience in CPG environment, ideally within Sales, Brand or Shopper Marketing Field experience is a plus Strong project management, solution orientation and cross-functional collaboration skills - ability to organize, prioritize and deliver on time Strategic and intellectually curious, with track record of up-leveling projects to maximize success Ability to drive insights into action Excellent written and oral communication skills Bachelor's Degree preferred Travel 20-30% Permanent Benefits eligible