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Remote

Metaverse Product Marketing Manager

IMVU
United States, California
May 17, 2022

About The Role:

Together Labs redefines social networking by pairing blockchain innovation with technologies that empower users across the globe to connect, create and earn in the metaverse. The Together Labs portfolio includes: IMVU, the world's largest friendship discovery and social metaverse platform; With Me, a mobile metaverse platform now in open beta built on insights from the science of friendship; and most recently, Meta Juice which builds blockchain-driven assets, such as NFTs and meta-tokens that unlock the value of the metaverse.

Named to 's list of the 100 Most Influential Companies of 2022 and The Future 100 Trends to Watch in 2022 by , Together Labs (formerly IMVU Inc.) is based in Silicon Valley and was founded in Palo Alto, California in 2004.

We are looking for a highly creative, analytical and strategic marketer to manage and lead in-platform user experiences, messaging and marketing tactics. This includes feature go-to-market campaigns, plus driving awareness and engagement around new features related to blockchain and NFTs. This person will be responsible for educational content, digital channel plans, positioning and communication strategies related to new features and the in-platform experience. Identifying measurement methods, performance analysis and conducting user research will be integral for this role.

As a team lead, you will immediately make an impact by playing a key role in strategic and creative marketing decision making as it relates to the in-platform user experience. The role requires a deep knowledge in digital marketing, consumer behavior and content, as well as the ability to simultaneously lead different projects in a fast-paced environment. This role is ideal for someone who is ambitious and interested in having a significant impact on the growth and innovation of the business.

Together Labs is based in Silicon Valley, however we are open to remote candidates.

Responsibilities

  • Drive in-platform awareness, education and engagement of new features, blockchain capabilities and NFTs through content, digital channel plans and communication strategies
  • Build new in-platform experiences for marketing activations and brand partnerships
  • Lead in-platform messaging, visuals and other marketing assets
  • Optimize Together Lab's product marketing campaign calendar and strategies, complete with outlined objectives, market opportunities, and tactics
  • Collaborating closely with Product Management, you will serve as the voice of the customer, providing essential feedback loops that will influence the product strategy and roadmap
  • Identifying and sustaining measurement methods to analyze performance and provide analysis/insights to stakeholders
  • Conducting user research in partnership with external agency support
  • Manage a team of 1-2 associate marketers

Requirements

  • 5-7 years relevant experience
  • Team management experience
  • Highly strategic, creatively minded and results oriented marketer with experience in digital feature go-to-markets and marketing strategies
  • Ability to manage many priorities, demonstrate strong judgment and attention to detail, take ownership and be a team player
  • Proven ability to adapt and quickly change direction when necessary in a fast-paced, dynamic environment

Culture

  • You'll be joining one of the best companies to work for in Silicon Valley! We take pride in our intentional culture at Together Labs.
  • We strive to make the world a better place.
  • We build delightful products that make our customers happy.
  • We empower people to live their best life authentically.
  • We believe in trust, customer success, innovation, giving back, equality for all, wellness, transparency and fun.

ABOUT US

Founded in 2004 and based in the heart of Silicon Valley, Together Labs is led by a team that's dedicated to pioneering in virtual worlds. Together Labs is backed by venture investors Menlo Ventures, Allegis Capital, Bridgescale Partners and Best Buy Capital.

Together Labs (formerly IMVU) has been for seven years running as Best Place to Work in the Silicon Valley.

Together Labs is an equal opportunity employer, and is committed to fostering a culture of inclusion. Our unique differences enable us to learn, collaborate, and grow together. We welcome all applicants without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, gender identification, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state, or local law.

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