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Business Strategy-Senior Manager

Verizon
life insurance, parental leave, paid holidays, long term disability, tuition assistance, 401(k)
United States, New Jersey, Basking Ridge
Dec 01, 2025

When you join Verizon

You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

At Verizon, we believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives. By joining our team, you'll play a pivotal role in this mission, delivering innovative, customer-focused solutions that open up a world of possibilities. We're not just in the business of technology; we're in the business of connecting people, empowering them to explore, share, and engage with the world around them in ways they never thought possible.

The Value Organization: Powering Connections with Purpose

Verizon's Value brands offer a comprehensive portfolio of no-contract, prepaid wireless solutions, all powered by Verizon's leading nationwide 5G and 4G LTE network.

Designed to fit the varied needs of the value consumer, our diverse brand offerings include:

  • Straight Talk: Available exclusively through Walmart, Straight Talk offers reliable value, helping hard-working customers save money and live better. Benefits include Walmart+ membership and home internet options.

  • Total Wireless: Total Wireless is the local neighborhood brand with urban stores across the country. The brand offers the power of the Verizon network at an outstanding value, with a 5 year price guarantee on select plans.

  • Visible: Available online, Visible is the brand that savvy consumers know to go to for a great value. Visible believes you shouldn't have to join a family plan to save on wireless, and offers a simple streamlined online-first way to buy a wireless plan.

  • Simple Mobile: Simple Mobile empowers customers to feel at home wherever they are, acting as a neighborhood catalyst through its service. It provides affordable, flexible plans with international calling and operates on Verizon's reliable network.

  • Tracfone: For individuals who see tech as a tool, not a way of life, Tracfone is the reliable, affordable option. For over 25 years, Tracfone has focused on providing high-quality wireless to those overlooked by conventional providers due to affordability or credit history, emphasizing "No Bills, No Contracts, No Surprises".

  • Verizon Prepaid: Leveraging the strong Verizon brand recognition, Verizon Prepaid is ideal for those who want service directly from Verizon without a postpaid commitment or credit checks, offering flexibility and access to the leading 5G and 4G LTE network.

  • Walmart Family Mobile: As another essential tool in busy people's utility belt, Walmart Family Mobile exists to empower heroic parents to stay ahead of their family's every need. It offers affordable, no-contract plans with family discounts and supports programs like Lifeline.

  • SafeLink Wireless: SafeLink believes that in today's digital-first society, connectivity is a new basic need and a right for every person. Without judgment, SafeLink fulfills our obligation to connect the disconnected through government subsidies and the Lifeline program, utilizing Verizon's nationwide network.

Where you'll be working...

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

What you'll be doing...

We are seeking a highly analytical, strategic, and detail-oriented Sr Manager of Base Strategy and Analytics to join our dynamic team. The ideal candidate will be responsible for developing and implementing effective strategies to maximize customer retention and drive portfolio growth within the prepaid base segment. This role entails analyzing data, identifying trends, and generating actionable insights to enhance customer experience, optimize pricing, and increase customer lifetime value. The candidate will also play a crucial role in establishing and communicating the strategy, results and outcomes for the prepaid base management team focused on customer retention and driving revenue and ensuring the long-term success of the prepaid base portfolio.

  • Collaborating with finance partners to build a comprehensive Revenue plan.

  • Creating step ups/downs targets for the Vz Value portfolio and the accompanying brands.

  • Tracking performance against the targets and provide insights to the business about over/underperformance to the targets and remedial actions that the business should take.

  • Working with the Base strategy team to create new programs driving steps and revenue.

  • Developing, executing, and communicating a comprehensive strategy to retain and grow the prepaid base portfolio.

  • Conducting market research, competitive analysis, and customer segmentation to identify opportunities and inform strategy development.

  • Collaborating with key stakeholders to align goals and objectives, ensuring a customer-centric approach and long-term sustainability.

  • Communicating results, strategic plan, analytics in various forums.

  • Developing strategy from insights/results and building narrative to help cross functional and external partners understand via slide-ware.

  • Leading a team of analysts in analyzing customer data, transactional data, and other relevant sources to generate actionable insights.

  • Utilizing statistical models, predictive analytics, and segmentation techniques to identify opportunities for portfolio growth and customer retention.

  • Conducting pricing analysis and optimizing pricing strategies based on profitability and customer value.

  • Identifying opportunities to enhance customer retention through personalized campaigns, loyalty programs, and targeted offers.

  • Collaborating with marketing teams to develop and execute retention initiatives, utilizing insights and predictive modeling to drive customer engagement and satisfaction.

  • Monitoring and evaluating the performance of retention initiatives, making data-driven recommendations for continuous improvement.

  • Developing and maintaining portfolio performance dashboards, reports, and metrics to track customer churn, revenue, and profitability.

  • Conducting regular analysis to identify trends, risks, and opportunities within the prepaid base portfolio.

  • Collaborating with finance and business intelligence teams to ensure accurate and timely reporting of portfolio performance.

  • Working closely with product, finance, sales, and marketing teams to align strategies, goals, and initiatives.

  • Collaborating with data engineering and IT teams to ensure data integrity, simplification of data processes, and availability for analytics purposes.

  • Partnering with customer service and operations teams to improve processes and customer experience based on analytics insights.

What we're looking for...

You'll need to have:

  • Bachelor's degree or four or more years of work experience.

  • Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

  • Willingness to travel approximately up to 25%.

Even better if you have one or more of the following:

  • Bachelor's Degree in Business, Marketing, Analytics, or a related field.

  • Proven experience in analytics, strategy development, or related roles within the telecommunications or prepaid industry.

  • Strong analytical skills and experience utilizing statistical analysis, predictive modeling, and segmentation techniques.

  • Excellent communication skills, both oral and written, with the ability to present insights and recommendations to stakeholders.

  • Strong leadership and partnership skills.

  • Ability to work independently and in a matrix environment.

  • Strong communication skills, both verbal and written, with the ability to present complex data in a clear manner to non-technical stakeholders.

  • Proven ability to work effectively in a fast-paced, high-growth, and dynamic environment.

  • MBA, Master's, or advanced degree.

  • Proficiency in data manipulation using SQL, Python, or other relevant programming languages.

  • Experience with data visualization and reporting tools (e.g., Tableau, ThoughtSpot, Power BI) to communicate complex findings effectively.

  • Knowledge of the prepaid mobile telecommunications industry and its unique dynamics is preferred.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.

Where you'll be working
In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies. Scheduled Weekly Hours40 Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours. The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $116,500.00 - $223,000.00. The annual salary range for the Colorado location(s) listed on this job requisition based on a full-time schedule is: $128,000.00 - $223,000.00. The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $128,000.00 - $223,000.00.

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