Email Operations Specialist

Do you possess strong organizational skills, attention to detail and knowledge of HTML? Are you inquisitive by nature with a desire to learn and become an expert in your role? Does the idea of working in a collaborative, fast-paced and ever evolving environment excite you? Are you looking for an organization where you can build a career?

NewMarket Group, an Agora company, is a publishing and supplement company located in Baltimore, MD. For almost two decades, we've been cutting through the red tape-reporting on proven, natural cures, and turning breakthrough ideas into cutting-edge health solutions.

We're a close team of creative thinkers who enjoy innovation and working hard to see our business succeed.

NMH is hiring an Email Operations Specialist to ensure the right content gets to the right customer at the right time. The ideal candidate will have knowledge of email marketing best practices, will be self-motivated, and have a strong sense of personal accountability.

Responsibilities:

• Coordinate with other members of the editorial, marketing, creative and legal teams to stay on top of deadlines to ensure all email campaigns go out correctly and on time
• Manage the approval/broadcast process for an array of free and paid lists - including content, segmentation, and mailing creation in BlueShift (email platform)
• Manage IRIS (proprietary content management system) for mailings on a day-to-day basis
• Create, test and troubleshoot email templates
• Regularly review email related reporting to monitor deliverability, certification and mailing success
• Develop an understanding of all technology and systems used in the role and their dependencies on one another.
• Generate new ideas to be tested to our customer base via email
• Understand NMG's business model and all marketing efforts to ensure all testing is set up correctly

• Be self-sufficient in setting up marketing and editorial email content in HTML and schedule the emails in BlueShift with in the first 30 days.
• Be able to create your own segmentation (targets) for mailings utilizing your understanding of our lists, data, and email strategy within 90 days.
• Be an expert in all aspects of the email lists being managed - including acquisition strategy, gauntlets, and segmentation within the first six months.
• By the end of your first year we expect that you have provided new ideas, taken initiative to take on additional responsibilities and have kept up with email trends.

Requirements:

• Bachelor's degree or 1-2 years of related work experience
• Excellent verbal and written communication skills
• Solid organizational skills to manage multiple responsibilities in a fast-paced, deadline-driven environment
• Strong attention to detail
• Ability to work both independently and as part of a team
• HTML, email segmentation and email marketing experience is a plus

About NewMarket Group

NewMarket Group provides over 650,000 customers with life-changing alternative health information and products. They're dedicated to uncovering and researching the most urgent advances in modern medicine and they're committed to bringing their customers exciting breakthroughs that will help them lead healthier, happier lives.

They're a close team of creative thinkers who enjoy working together to bring new ideas to the marketplace. They thrive on innovation and work hard to develop new products and resources that will have a profound impact on their customers' lives.

They believe that the best ideas comes from people who are trusted, respected, and encouraged to do their very best, so they make sure every employee receives the tools they need to develop a satisfying and successful career.

NewMarket Group is an Equal Opportunity Employer and complies with all applicable Federal, State and local employment laws. No question in this Application is intended to elicit information in violation of any such law, nor will any information obtained in response to any question be used in violation of any such law. Applicants with disabilities who require a reasonable accommodation to participate in the application and/or interview process may contact us at to arrange for such accommodation.

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