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Chief Marketing Officer
14 West | |
United States, Maryland, Baltimore | |
14 West Mount Vernon Place (Show on map) | |
August 11, 2022 | |
Description
We are looking for a digital marketing professional to direct our lead gen and direct-to-paid acquisitions (networks and email), execute new product launches, and optimize monetization for our 100k+ subscriber list. The candidate must have 5+ years marketing experience, preferably in the information publishing industry. (Experience selling to US market is a plus.) The ideal candidate is someone who can direct a $1.5M annual budget and create winning campaigns across multiple channels (not just Facebook, but other PPC, SEO, and email). You must have a deep working knowledge of funnel optimization, testing principles, and product launch strategy. You should be comfortable managing and leading cross channel teams. If you have experience selling to the US market and negotiating CPA/CPC/CPL/revenue share deals with email affiliates, then we'd especially like to speak with you. Finally, you need to be obsessed with growth. We grew 15% last year. We want to do even better next year. We are looking for someone who is not just along for the ride, but indispensable to making it happen. This position will require occasional travel to Ireland. Must be flexible for the first year.
Summary of the role: We're an established Irish-American information publishing group with a flexible yet dynamic work environment. We're seeking a direct response mastermind to lead acquisition and list monetisation. Last year we spent $1.5M on acquisition and grew our bottom line 15%. Can you help us double that? If you live and breathe KPIs...multi-channel marketing (not just FB and Google)... and data driven growth, then we want to talk to you. Energetic team. Modern offices in historic mansion (WFH flexible). About 14 West 14 West exists to help companies grow and innovate on their own terms, and become sought-after employers. With the support of our experts and solutions, our clients are free to focus on their ideas, products, and customers. Our services include Personnel & Talent Acquisition, Financial Services, Communications, Legal, Technology Solutions, and Facilities. Before applying for a role at 14 West, there are a few things you should know. We work hard. We like unique perspectives. We believe our time is better spent on testing new ideas than perfecting old ones. And we don't hold hands. Instead, we give people the freedom and resources they need to forge their own path. So, while there are no road maps to success, there are no limitations. 14 West is an Equal Opportunity Employer and complies with all applicable Federal, State and local employment laws. No question in this Application is intended to elicit information in violation of any such law, nor will any information obtained in response to any question be used in violation of any such law. Applicants with disabilities who require a reasonable accommodation to participate in the application and/or interview process may contact us at to arrange for such accommodation. #14W #LI-MV1# |