Media Director

Overview

Can you reach people with just a few words?

You express all of your ideas effortlessly, and have the skills to distill other people's ideas into their best possible form. Your messaging is not only clear and concise, but your medical expertise allows you to convey high-level scientific knowledge in meaningful and comprehensible communications. Does this sound like you? A Media Director role with GSW may be the perfect place for you.

This individual has a core responsibility to lead our media strategy and execution along with our respective agency teams within GSW and collaborate closely with central media resources within Syneos Health. This individual will also work with search/social/programmtic teams to deliver the most appropriate channel mix strategy for each target audience. Collaboration will also occur with our Data Science practice to ensure data is being used efficiently, and effectively driving ROI for our clients. The target audience for our clients includes Physicians, Nurses, Specialists, Patients, and Caregivers in the healthcare space. Creating personalized media plans for this target audience that result in positive gains for our clients is core to success.

In addition this person will be responsible to maintain all partnerships across our media group. These partnerships include database services, demand side platform providers, and direct buy media partners. They also will need deep experience in being hands on within a trading desk environment.

This individual owns the media strategy, planning and execution of key clients while working directly with both internal and external stakeholders. Additionally, this person will collaborate with internal employees to provide strategic media direction and thought leadership during new business pitches.

GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences. We develop strategic marketing solutions for pharmaceutical, biotech and health-and-wellness clients around the world. We create experiences that involve, inspire, educate and activate people through ongoing brand journeys.

Responsibilities

Media Leadership

• Provide programmatic leadership and direction
• Continuously improve our offering and look to scale appropriately
• Work with agencies on new business opportunities and pitches
• Lead media collaboration with senior internal and external stakeholders spanning agency client teams, digital, strategy & planning, and analytics as well clients and vendor partners
• Collaborate with data science on optimal way to promote and sell offering
• Develop close working relationship with client and agency brand teams to drive their understanding of media, and the offering capabilities in order to grow adoption of media as part of a holistic go to market strategy that has media KPIs connected to brand business KPIs for our clients
• Develop, apply and share best practices for desk operations, communications, campaign management, cross-departmental reach, measurement planning and reporting that will be ongoing
• Work on continuously providing trends and POVs across our agencies to ensure that we can communicate the value to our clients on a regular basis
• Has a vision for the brand/client and ensures that strategies align with business and strategic objectives
• Steadily evaluates new partnerships to grow and maintain a playbook of channel partners and tactics to drive robust and creative channel plans
• Consistently strives to improve approach, methods, and media capability deliverables

Media Planning

• Approaches media plans from a holistic media perspective, putting the strategy first
• Demonstrates knowledge of all media channels, keeping up with new trends in the marketplace
• Knowledgeable within all media disciplines (strategy, planning, buying, research)
• Create intuitive presentations to be delivered to internal & external key stakeholders
• Lead the development of and presentation of detailed media recommendations along with respective external media partners
• Collaborate with data science and analytics team to develop measurement plans that include channels outside of media
• Promotes the media offerings of GSW internally and externally, selling in the media capabilities where applicable

Media Consulting

• Assist in delivery of media strategy consultancy to internal agency staff and client teams
• Provide liaison services between GSW and third-party media agencies to:
  • Ensure media strategies align with AOR strategic foundation
  • Maximize creative work by GSW to reach fullest potential via selected channel placements

Systems & Tools

• Hands-on experience with ad technologies including data management platforms, DSP's, SSP's, ad-verification, and 3rd party data providers is required
• Familiarity with data visualization tools
• Experience with ad serving solutions, tag management and operations
• Knowledge of research tools and capabilities

Job Requirements

• Bachelor's degree with a minimum of 10 years of progressively senior experience in planning and buying multichannel media,
• Strategic proficiency should include programmatic, ad operations, NPP or biddable media on the sales, agency or ad tech side
• Candidates should be knowledgeable in audience buying
• Excellent presentation skills, and history of successful client engagements
• Exceptional organizational skills, multi-tasking capabilities and detail oriented
• Strong analytical abilities and quantitative skills
• Pharmaceutical experience a must.

GSW turns against the premise of doing the "same old." Our culture is focused on collaborative, meaningful advertising and day-to-day interpersonal interaction. We value the diverse backgrounds of our team members, and everyone has the opportunity to provide input and be heard. GSW is comprised of creative, motivated individuals who are all here for a reason. We welcome those who strive to work above and beyond their role, who voice their opinion and who are engaged in all aspects of the agency.

GSW is part of Syneos Health Communications, a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators. We work in scalable, collaborative teams that partner across disciplines and geographies to deliver integrated communications strategies that accelerate brand performance. In today's fast-changing and complex environment, success lies in making connections: between science, emotion, and technology; between data, design and human insight. We're able to make those connections because our medical communications, digital, advertising, public relations, data science, research and market access specialists work closely with each other and with healthcare experts, including physicians, pharmacists and advocates. Together, we are the connected healthcare partner tapping rich insights to drive innovation, change behavior and pioneer a new era of accountable marketing.

Syneos Health Communications is powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life.

WORK HERE MATTERS EVERYWHERE | How will you accelerate bringing new therapies to patients?

Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled)