Job posting has expired
Senior Vice President, Digital Marketing
American Heart Association | |
United States, California, Oakland | |
May 20, 2022 | |
Overview Are you ready to join an organization where you can be a relentless force for a world of longer, healthier lives? Envision all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every single day. Is it easy? No. Is it worthwhile? You bet! This is satisfying work that makes a real difference in people's lives. You can achieve professional growth with personal fulfillment. You will connect with people and make a lifesaving impact. You will partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare. Responsibilities Are you capable of putting storytelling, content distribution, and monetization at the center of the brand experience? In this role, you will lead a team that crafts integrated marketing strategies and orchestrate plans that put science-based content at the center of brand experiences that drive revenue and relevance growth, and mission impact, across the AHA/ASA consumer and science audiences. You will collaborate with multidisciplinary teams across the association, key agency partners, and freelancers to set the vision and strategy for a range of traditional and digital marketing activities across the funnel. You will become a go-to marketing partner and advisor and lead teams to deliver modern and innovative ways to engage a multitude of audiences via a variety of mediums. You will oversee the entire content lifecycle, from concept ideation to the merchandising of original programming over-owned, bought, and third-party media. You will collaborate with the sponsors, talent, business technology, program management, and other corporate teams. You will inspire and mentor emerging talent and seasoned marketing professionals as you help grow the Integrated Marketing, Content Development, and Syndication team's capabilities. Responsibilities Include :
Qualifications
Preferred Qualifications:
The American Heart Association's 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality. At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention. This position not a match with your skills? Click here to see other opportunities. Be sure to follow us on Twitter #TheAHALife EOE/Protected Veterans/Persons with Disabilities Location US-TX-Dallas Posted Date 1 week ago (5/11/2022 11:04 AM) Requisition ID 2022-8051 Job Category Marketing, Communications & Public Relations Additional Locations Diversity Distribution US - Top 47 Position Type Full Time Location: CA-Oakland |