Group Leader, Digital Banking GTM

Group Leader, Digital Banking Go-to-Market - Denver, Colorado

Do you have what it takes to help us accelerate digital adoption and expand our WU.com customer base? Are you ready to be of the evolution of our digital banking network and technology platform? Join Western Union as a Group Leader, Digital Banking GTM based in Denver.

Motivated by our values: purpose driven, globally minded, and trustworthy & respectful

Western Union is a global leader in international money transfer across more than 200 countries and territories, approximately 600,000 retail locations, and one of the most downloaded money transfer apps We aim to serve all customers with the fast, reliable financial services they need to connect with others around the world and provide unique services for those without access to traditional financial institutions.

We recently launched a Digital Wallet in several markets as part of a global initiative to enhance our customers' experiences and build closer relationships. We are investing heavily to develop innovative, trusted financial products and services, building our value proposition, and driving business growth. We're hiring at all levels in the organization and looking for entrepreneurs at heart, who have experience building banking businesses, and want to do so in an environment focused on global migrant, mass-market, and under-served customers. If this aligns with your skills and passion, Western Union Digital Banking will be an unrivaled professional career opportunity.

Relentless pursuit of better

While developing and leading the global go-to-market strategy for Western Union's Digital Bank, you will support the Digital Banking roll-out and orchestrate our approach to marketing, messaging, pricing, customer experience. You will develop strategies and tactics to ensure achievement of Digital Banking/wallets key performance indicators. Constantly, you will collaborate with country leaders to develop country-level strategies that align with our global approach. You will also partner with the Global Digital Banking Leader and the Global Marketing Leader to establish our overall marketing strategy for our digital banking products.

For this important role, you have at least 10 years of experience developing and leading Go-to-Market strategies for FinTech's and growth companies with direct-to-consumer lifecycle responsibilities including email, in-app, push, and SMS driving new member onboarding and retention activities at scale. You possess analytical thinking with experience using multiple testing methodologies, and the ability to think strategically with expertise driving cross-functional roles and managing multiple levels. You have ample experience working with creative agencies and/or internal creative studios in developing marketing assets. You have excellent verbal and written communication skills, and executive presence with experience presenting channel strategy and campaign results to cross-functional partners and executive leadership.

Join us, and let's connect the world

Western Union is transforming its business and shaping the financial services sector by driving quality, convenience, and customer service to new levels of excellence. It's an exciting time for our organization, as the largest cross-border money transfer operator, trusted by millions of consumers around the world. If you're ready to unleash your potential to help drive change through bottom-up innovation, apply now.

We're a company on the move, and we want our people to grow and develop. You'll have plenty of opportunities to learn new skills and build a career, as well as a great salary and benefits package.

We are passionate about our diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran (U.S.) status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, in accordance with applicable laws.

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The on-target earnings range is $208,461-347,436, which includes a base salary of $148,901-248,169, short-term (20% of base), and long-term (20% of base) incentives that align with individual and company performance. Actual salaries will vary and are based on a candidate's qualifications, skills, and competencies. Salary is one component of the Western Union total compensation package, which includes short-term incentives, multiple health insurance options, accident and life insurance, flexible time off, and access to best-in-class development platforms, to name a few! To view details of our benefits, visit .