Marketing Communications Specialist (Remote)

Do you possess a strong working knowledge and experience in creating and executing strategic marketing strategies and/or product launch plans? Are you highly proficient in SharePoint and the Microsoft Office Suite of products? Do you have strong copywriting and general business writing skills? Can you take a complex technical process and explain it in simple terms? Do you have experience with digital marketing and reporting tools such as SEO, Google Analytics, and PPC Campaigns? Are you an independent thinker while still possessing the ability to work in a strong team setting? If you said yes to ALL of these questions, we want to hear from YOU!

Wilbur-Ellis is seeking an individual with that special blend of strategic and tactical marketing experience. MBA preferred with 3-5 years of relevant work experience.

For nearly a century, Wilbur-Ellis has experienced success and growth in marketing and distributing agricultural products and services. Join us and grow your career with a strong and profitable industry leader offering competitive compensation, tremendous growth and development opportunities, and a people-first work environment. Come grow with us!

General Purpose and Scope of Position:

As a member of the Strategic Marketing team, the Marketing Specialist will develop and implement creative campaign plans that enable W-E to realize its market objectives. We are a collaborative team, partnering to formulate and deliver communication and market demand strategies to the business. Having a focus on demand creation and customer development and a willingness to support the team in all aspects of the marketing function will bring success. We engage internal & external customers with an insight-driven mindset enabling the company to differentiate across brands, services, and products.

Key Skills and Abilities Include:

• Working knowledge and experience of successful and creative marketing communication techniques and strategies
• Experience in creating and executing strategic marketing and/or product launch plan
• Excellent written and verbal communication skills. Ability to communicate effectively and efficiently with customers, peers, and leadership
• Must enjoy working independently with little direction, with the confidence to reach out to the team when support is needed Many projects will require independent thinking and working directly with field staff
• Creative mindset: Must be able to take campaign plans and projects beyond what is asked, discuss follow-up projects with teams, and think outside the box
• Ability to think strategically or with a strategic vision in mind when developing campaign plans

Key Personal Attributes Include:

• Self-motivated and comfortable working independently with some ambiguity
• Passion for designing and improving existing pieces with appropriate solutions to complex communication problems
• Detail-oriented, and comfortable managing a high volume of varied work with the ability to appropriately prioritize and meet deadlines
• Proficient with copywriting and general business writing, able to explain complex processes in simple terms
• Comfort in effectively working within a dynamic team of creative personalities
• Outgoing and willing to engage with fellow employees and sales staff to seek out projects to bring to the team for consideration
• Proven ability to influence without authority

Technology Knowledge:

• Highly proficient with SharePoint and the Microsoft Office Suite
• Experience with digital marketing and reporting tools (I.e. SEO, Google Analytics, PPC Campaigns, etc.)

Specific Responsibilities and Key Deliverables Include:

• Responsible for designing, creating, and delivering marketing campaigns/go-to-market plans to support the growth and expansion of company products and services and launch strategic products
• Works with internal teams, customers, publications, and external vendors to implement & execute marketing campaign plans including media agencies from start to finish, on schedule, and on budget
• Fully supports internal segment teams for national, regional, and local marketing efforts
• Works directly with Product Managers, R&D team, and Regulatory team to ensure proper content and technical language are being always used
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV, etc.)
• Develop and analyze market research and sales data that support and direct the development of robust campaign plans

Strategic Marketing Support:

• Acts as a continuous source of creative ideas and solutions to help the Wilbur-Ellis Agribusiness Division grow
• Collaborates with Strategic Marketing Team to enhance brand strategies and messages within the Agribusiness branding guidelines
• Continuous collaboration with Strategic Marketing Team on overall design and direction for Wilbur-Ellis segments and Agribusiness
• Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
• Develop and manage a marketing budget that drives and supports the campaign plan as part of the marketing team

Compensation and Benefits:

• Competitive salary (to be determined based on experience and other factors)
• Comprehensive company benefits

If you are currently a Wilbur-Ellis employee, please notify your Manager prior to applying for this position. Thank you!

COMPANY CULTURE

Wilbur-Ellis is a company you can be proud to call your employer

Wilbur-Ellis markets and distributes agricultural products, animal feed, specialty chemicals, and food ingredients. A privately held and consistently profitable company, we employ more than 4,000 people throughout North America and Asia-Pacific.

Wilbur-Ellis is for and about people

Wilbur-Ellis has enjoyed over ninety-three years of success and growth, all thanks to our people. Our employees are both leaders and team players who thrive on creativity, entrepreneurial spirit, and a dedication to quality work, our customers, and each other.

Wilbur-Ellis invests in the industry's best workforce

Wilbur-Ellis invests heavily in our employees by offering skill development and training, competitive compensation and benefits, and a tradition of promoting from within for a broad range of career opportunities. And we foster a supportive, people-first work environment.

Marketing, sales, digital, digital marketing. SEO, Google Analytics, PPC Campaigns, Adobe Creative Cloud, creative marketing, communication strategies, strategic marketing, product launch plan, communication, effective communication, complex communication problems, copywriting, business writing, inDesign, photoshop, marketing campaigns, creative ideas