About the Company:
At Academic Partnerships, we drive change through innovation in online education using the strengths, experience and creativity of our people. As a leader in online program management, we are focused on facilitating the goal of scalable online program success for our university partners and the students they serve-from the dream of a degree to a bold reality. Our company is built on the foundation of our mission - to expand access to top-quality, affordable and workforce relevant degree programs that serve career pathways. Come join a company that helps make dreams into reality!
About the Role:
Working in close collaboration with the SEO Director and SEO Manager with the University Performance Managers, the SEO Specialist will report organic performance and key learnings to optimize AP's partner organic marketing strategy. It is imperative that this person can connect the specifics of organic performance to search demand, ranking factors, user experience and website conversions.
Responsibilities Include:
- Collaborate closely with Digital Marketing Team and other practice groups to ensure successful project work is appropriately positioned for long-term success.
- Define measurable acquisition-based SEO strategies for University Partners, including competitive research, technical SEO, web presence optimization, site structure, off-page strategies, measurement and performance.
- Provide ongoing strategic oversight on organic marketing best practices and tactics that align with marketing goals and overall business objectives.
- Provide detailed and analytical site performance reporting insights and on-page recommendations.
- Monitor customer engagement and identify new ways to increase relevant search demand while increasing engagement and conversion.
- Utilize strong analytical ability leveraging Google Analytics to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Proven track record in delivering successful and cost-effective organic marketing programs, that lead to successful increases in organic traffic and on-page conversions.
- Strong knowledge of standard and enterprise SEO tools, including Google Analytics, Google Search Console, Ahref, SEMRush and Screaming Frog.
- Beginner knowledge of HTML, JavaScript and CSS as they related to search crawlability, rank and site performance.
- Intuitive project management and organization skills, ability to prioritize and manage multiple projects.
- Perform other duties as assigned
Qualifications Include:
- 2-4 years of experience within an agency or company responsible for executing organic marketing strategies. Higher education industry experience highly preferred, but not required
- Experience in Google Analytics, BrightEdge, experience is a plus+
- A combination of B2B (lead generation) B2C (e-commerce) D2C (direct to consumer digital marketing experience, ideal.
- Experience and knowledge of SEO and how it plays into an SEM and Social strategies seen as a huge plus.
Academic Partnerships is an equal opportunity employer and committed to hiring a diverse and inclusive workforce.
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Academic Partnerships
September 21, 2022 