Marketing Administrator (Public Information)

AC Transit is seeking a Marketing Administrator (Public Information). Under general supervision, administers the Marketing department's most complex marketing and public information projects and ongoing programs; supervises department staff engaged in developing and implementing strategies to market District services, and produces and disseminates service information.

All Assignments:

• Administers one or more major District marketing and/or public information projects or programs to build general public awareness, retain and increase ridership, provide service information, and solicit community input.
• Designs and administers assigned projects from inception to implementation; including project plans, work flow schedules, work assignments, and progress reports.
• Provides creative and technical direction, project oversight, motivation, and supervision to assigned staff engaged in the development, planning, and execution of marketing and public information projects and programs.
• Manages program and/or project budgets; submits budget recommendations; and monitors expenditures.
• Administers and conducts research to find vendors for products and services; determines the scope of work, solicits proposals, reviews bids, negotiates costs and fees, reviews contracts and writes contract language, and initiates final purchase following management review and approval.
• Works closely with the Marketing & Community Relations Manager to review ridership and customer satisfaction trends and issues, identify new marketing and service information opportunities and strategies, and set program direction and goals.
• Responds to and interacts with department and executive level managers to plan, execute, and accomplish broad marketing department campaigns and goals within established deadlines.
• Collaborates with other departments to help identify and respond to service performance and information issues; and to develop or modify services and amenities to improve customer satisfaction and increase ridership.
• Represents the District at community, business, and agency meetings; participates on external committees and task forces on behalf of the District; establishes cooperative marketing and information programs with outside entities; and makes presentations to external groups, agencies, and local government officials.
• Maintains extensive knowledge of the District's bus services; maintains familiarity with communities served, and monitors changing demographics, economic development, and political leadership.
• Prepares and presents a variety of periodic and special reports to department and executive level managers, and the board of directors.
• Collaborates with the Grants Administration unit to identify new sources of funding, seek grant funding, and assist in the preparation of grant proposals and related documentation.
• Performs related duties in the area of assignment, as required.

• Administers the District's signage and publications programs involving the display of service information such as schedules, and maps.
• Develops wayfinding and signage instrastructure for all AC Transit customer segments at stations and on buses
• Plans, organizes, and directs the design, development, content, production, and placement of transit information displays using standard and electronic signage at bus stops and other facilities, including interactive information kiosks.
• Develops and monitors procedures to ensure the timely display of accurate and up-to-date schedule and route information; restocking of timetables and other informational materials; and maintenance and repair of all displays.
• Collaborates with other AC Transit departments to ensure accuracy of schedules, maps, stops, and wayfinding information on all AC Transit channels including web, point-of-travel, and publications
• Collaborates with regional agencies to create and implement programs for service information and wayfinding at intermodal transit centers.

• Administers the creative direction, development and production activities of the Graphics unit.
• Responds to the publications and advertising needs of all District departments and external sources, including graphics, logos, and photographs.
• Consults with District departments to develop branding, messaging, and positioning for marketing campaigns and special events.
• Collaborates with internal staff to develop graphics concepts and execution, ensuring the consistency of both internal and external marketing communications.
• Supervises the activities of vendors and external designers, illustrators, and photographers.
• Maintains Macintosh computer systems for graphics, and upgrades as necessary.

Education: Equivalent to completion of a Bachelor's degree from an accredited college or university with major coursework in marketing, communications, social or public services, graphic arts, or a closely related field.

Experience: Five (5) years of recent and verifiable experience developing and implementing marketing and/or public information programs in the specific area of assignment; such as advertising, public relations, publications and signage, and/or graphic arts. Specific assignments may require equivalent years of experience with relevant computer hardware and software programs, such as the Macintosh platform, Adobe Illustrator, Adobe InDesign, or comparable software for professional typesetting, desktop publishing, and graphics design.

Desired: The ability to speak, and/or write in one or more other languages such as Spanish, Mandarin, Cantonese, or Tagalog. Administers the creative direction, development and production activities of the Graphics unit. Responds to the publications and advertising needs of all District departments and external sources, including: graphics, logos, and photographs. Consults with District departments to develop branding, messaging, and positioning for marketing campaigns and special events. Collaborates with internal staff to develop graphics concepts and execution, ensuring the consistency of both internal and external marketing communications. Supervises the activities of vendors and external designers, illustrators, and photographers. Maintains Macintosh computer systems for graphics, and upgrades as necessary.

Must maintain the physical condition necessary to: (1) perform tasks in an office setting operating a personal computer, keyboards, and other peripheral equipment; (2) possess physical mobility in order to travel within the District for meetings and presentations; and (3) grasp, lift, and transport marketing materials and equipment weighing up to fifty (50) lbs.

• Medical - Choice of two Health Maintenance Organizations (HMOs): Kaiser Permanente and Health Net. $10.00 office visit co-pays; $5.00 - $35.00 prescription co-pays.
• Dental - MetLife Preferred Provider Organization (PPO) $50 annual deductible per person/$150 per family; $3,000 per person annual maximum; preventative care covered at 100%; basic and major care covered at 90%; $4,000 lifetime maximum orthodontia covered at 50%.
• Vision - Vision Service Plan - $10.00 copay; eligible for an exam, lenses, frames or contact lenses every 12 months - based on the last date of service. $200 frame allowance or $120 allowance for contact lenses.
• Employer paid Basic Life Insurance
• Employee paid Voluntary Term Life Insurance
• Employee Assistance Program (EAP)
• Retirement - employees automatically participate in a lifetime defined benefit plan and have the option to contribute to a 457 deferred compensation plan via payroll deductions. All employees hired on or after January 1, 2016 may be in the District's Tier II pension plan covered by the Public Employees' Pension Reform Act of 2013 (PEPRA). As such, employee may be required to contribute a small portion of annual income towards the cost of the pension.
• Flexible Spending Accounts (FSA) for Health Care, Dependent Care, Parking, Transit
• AC Transit contributes up to $50.00/month towards an employee's FSA Transit costs
• Free AC Transit Bus Pass
• Federal Credit Union
• Vacation and Sick Leave or Personal Time Off
• Nine (9) paid holidays; 2 paid floating holidays; 1 paid birthday holiday
• Tuition Reimbursement - up to $2500 per fiscal year on approved courses
• Wellness Program