Digital Marketing Specialist

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Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth.

Education:

• Bachelor's degree in Marketing or equivalent years of related work experience

Work Experiences:

• 2+ years of digital media marketing experience
• Retail experience preferred
• Experience in managing display and video programs from planning to execution, leveraging all facets of digital targeting which include but are not limited to behavioral, contextual, retargeting, and dynamic targeting
• Experience working in digital ad platforms such as Facebook Ads Manager, Google Ads, or other programmatic media platforms
• Demonstrated ability to understand business goals and develop unique media opportunities that deliver on the business goal

Skills:

• Communication: Strong communications skills, both written and verbal communication and presentation skills, with the ability to interface effectively with internal and external teams
• Digital Media: General understanding of digital media channels including social media, display, OLV, SEM, and affiliate.
• Project management: Experience managing projects and meeting deadlines.
• Collaboration: Ability to work cross-functionally with agency partners, co-workers and vendor partners.
• Organization: Well-organized with excellent time management skills
• Analytics: Experience using web analytics tools and optimizing campaigns based on performance (Google Analytics/Adobe Analytics, tag/pixel management, and ad verification platforms a plus)
• Acceptable level of hearing and vision to perform job duties

Responsibilities:

• Collaborate with media agency and media vendors to create and execute tactical media recommendations.
• Communicate campaign media plans to internal stakeholders - strategy, tactical plan, creative examples, performance insights, etc. - in order to facilitate seamless execution.
• Drive Academy Sports + Outdoors media goals by ensuring campaign media spend is efficient in driving KPI performance goals
• Partner with the media agency to provide actionable analysis of digital buys in order to optimize future campaigns based on those learnings.
• Independently manage the annual budget including but not limited to reforecasting, reconciliation, IO management and invoicing
• Proactively drive adoption of new technologies and develop new processes to drive efficiencies
• Collaborate with cross functional teams and external vendor partners to satisfy brand initiatives as well as maximize return for enterprise-wide priorities
• Elevate the Academy Sports + Outdoors brand by ensuring brand consistency and aesthetic integrity in digital marketing assets
• Develop a thorough understanding of Academy's policies, procedures, and safety rules
• Duties may change; team members may be required to perform other duties as assigned

Physical Requirements & Attendance

• Acceptable level of hearing and vision to perform job duties
• Adhere to company work hours, policies, procedures and rules governing professional staff behavior
• Up to 10% of domestic travel, overnight stays as needed

Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.