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Manager, Global Marketing Automation more...
Location:Milwaukee, WI
Company:Rockwell Automation
First posted:January 28, 2017 (last updated 30+ days ago)

Position Summary:

The Manager, Global Marketing Automation is a key leader within Rockwell Automation's Marketing organization responsible for managing and advancing the company's demand generation and customer acquisition strategy and function. This individual is part of a dynamic, innovative team of digital professionals in developing and deploying sustainable, best practice digital marketing capabilities and processes to enable customer acquisition and engagement across our global and regional marketing teams, and customer touch points.
Essential Functions:

  • Lead and manage Rockwell Automation's global marketing digital demand generation and customer acquisition enablement, segmentation, inbound/outbound and programmatic advertising capabilities.

  • Advance Rockwell's Digital Marketing technology stack to include:

  • Third-party services enabling dynamic content, video and customer engagement

  • Programmatic advertising ecosystem

  • Lead innovative marketing automation professionals focused on delivering scale, efficiency and effectiveness across the global Marketing organization.

  • Develop best practice, scalable campaign execution and programmatic advertising models to drive consistent and repeatable demand creation across multiple geographies and business units. Emphasis on standardized, documented, data-driven.

  • Play a central role in defining and enabling an analytics framework for measuring global/regional Marketing effectiveness, funnel performance and attribution.

  • Work closely with regional Marketing functions to:

  • Understand and enable their requirements, and drive effeciency and effectiveness in execution.

  • Guide, support and provide insight to lead adoption, competency and maturity in usage of Marketing Automation capabilities.

  • Management of Campaign execution and strategy

  • Drive global/regional enablement and sustainability for Marketing Automation execution by developing documented, standardized and supported processes and capabilities in consideration of maturity and capacity.

  • Advise and enable global and regional Marketing and Sales strategies for account-based marketing, lead scoring and contact/account intelligence models.

  • Act as a key Marketing leader for enabling Rockwell Automation's Salesforce Automation platform, influencing and implementing Sales-Marketing integrated processes and capabilities between Microsoft Dynamics CRM and Marketing technology stack.

  • Participate in and lead cross-functional/geographic teams in the development of common Marketing and Sales enablement processes and practices.

  • Manage relationships with technology vendors and third-party data providers (Oracle, D&B, Demandbase, LinkedIn and others) securing on-going value for Rockwell Automation and influencing their product/service roadmaps.

  • Identify trends, insights and technology to guide the Marketing organization on best practices, modern Marketing principles, and value-added innovation.

Minimum Qualifications:

Qualifications Required:

  • BA/BS in Marketing or similar discipline.

  • 10+ years of professional experience in Marketing Automation, Demand Generation, Digital Marketing

  • 5+ years managing a team of technical and execution resources.

  • Strong familiarity with Enterprise marketing automation and programmatic advertising technology, and experience managing platforms.

  • Demonstrated experience developing and sustaining scalable, repeatable marketing automation and digital campaign execution processes and models supporting a global Marketing footprint.

  • Knowledge of digital marketing tactics such as inbound/outbound, remarketing, display, SEO/SEM, PPC, social.

Qualifications Preferred:

  • Understanding of Marketing data management, strategy and infrastructure.

  • Understanding of the intersections and processes involved with Sales-Marketing systems and process integration.

  • Ability to understand, digest and apply technical concepts, and align to business objectives.

  • Strong problem-solving, communication, negotiation and organizational skills.

  • Ability to work with minimal direction in a constantly evolving fast-paced environment.

  • Ability to work harmoniously in a matrixed organization and with cross-functional teams. 

  • Experience working in a B2B/manufacturing Marketing organization.

  • Experience and familiarity with Microsoft Dynamics CRM.

  • Knowledge of Google Analytics and Power BI

Requisition Number:

Business Group:
Global Sales & Marketing

Job Category:

Relocation Eligible:

Position Type:
Full Time

No. of Positions:

Work State/City:
Milwaukee - Wisconsin

Company Overview:
Rockwell Automation, the world's largest company dedicated to industrial automation, makes its customers more productive and the world more sustainable. Throughout the world, our flagship Allen-Bradley® and Rockwell Software® product brands are recognized for innovation and excellence.

When you choose Rockwell Automation, you join countless talented employees who have helped us establish our leadership position in the automation industry over the past century.

You join a diverse, inclusive and global community with a passion for innovation. A place where you can partner with great minds and inspiring people. And a corporation backed by the financial strength that drives growth - and career opportunities.

As much as we focus on our customers, we know our employees are key to our success and future. Helping you develop a rewarding career is a top priority. Because when you succeed, we succeed.

EEO Statement:
Rockwell Automation is an Equal Opportunity/Affirmative Action employer.

If you are an individual with a disability and you need assistance or an accommodation during the application process, email our Talent Acquisition representative at (see application details).

Download the EEO is the Law poster and the supplement for more information.

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