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Marketing Communication and Branding Manager more...
Location:Basking Ridge, NJ
First posted:April 17, 2017


Reporting directly to the Sr. Manager, Marketing Communication and Branding, you will be responsible for the creation and production of creative and innovative campaign assets used in majorly in social media and thought leadership as well as international campaigns to support the execution of the VES marketing strategy for delivering enterprise grade products and services to achieve competitive advantage.

Based on input from key stakeholders, execution subject matter experts and our marketing calendar, you develop campaign and project execution briefings which lay out the creative strategy, program flows, production and execution timelines for social media and thought leadership elements around and localization of campaigns, events and product launches. You will be responsible to manage the briefing process to ensure all needed information for a smooth production and execution has been provided. You will create a holistic asset development plan and roadmap. You will manage production of all assets used in social media campaigns and by our international teams ensuring that the brand guidelines and appropriate market messaging for the respective audience are applied consistently.

Your responsibilities include furthermore:

Collaborate with Product Marketing, Segment Marketing, Analyst and Public Relations, Web, Events, Demand Gen, Social Media, Thought Leadership and other teams to develop campaign and production briefs and prioritize social media and thought leadership asset production and localization around campaigns, events, product launches.

Craft content strategies and inspiring briefs that can lead to the unique and breakthrough solutions/ideas.

Coordinate and facilitate kick-off meetings, update calls and other methods to keep key stakeholder up to date on production status and progress. Establish project plans, obtain stakeholder approval, manage legal reviews and deliver final files for publishing and execution. Ensure cross team coordination.

Recommend the most effective communication vehicles and the most impactful set of assets. Reuse and repurpose existing content and assets where possible and identify the most appropriate production resources ensuring budgets are used in the most efficient way.

Ensure assets are produced based on VES brand guidelines and existing templates to ensure brand standards are met.

Manage asset production and localization through internal and external resources including on-going production planning and quality assurance.

Own translation memories, localized terminology glossaries and ensure translation service provider deliver to expected standards and quality.

Maintain asset library and ensure regular updates. Track and measure outputs against established metrics and success indicators. Monitor asset usage and implement appropriate actions based on trends, age of asset etc.

Stay up to date with latest trends and innovation on content and asset types and program approaches in social media and thought leadership to ensure the most efficient and innovative assets are used.

Evangelize best practices for localization and international implementation across the marketing team.



You are a team player who displays a positive, professional attitude at all times and assumes accountability and responsibility for all assigned projects. You work well with stakeholders of all levels under strict deadlines with the demonstrated ability to negotiate win-win solutions across global work streams. You are experienced in providing creative direction, multi-tasking and triaging priorities in a rapidly changing environment and have the proven ability to allocate resources to effectively meet priorities.  You have the proven ability to develop plans to support strategic goals.

Must have:

  • Bachelor’s degree or six or more years of work experience.
  • Six or more years of relevant work experience.
  • Experience in B2B marketing, marketing communications, or creative services.

Ideally, you’ll also have:

  • Bachelor’s degree in marketing, communications, design or a related field of study.
  • Six or more years of experience in B2B marketing, marketing communications, creative services.
  • Relevant experience in managing social media and thought leadership programs and content programs incl. a deep understanding and documented experience using social media for B2B marketing purposes including the role of Twitter, Snapchat, Instagram, YouTube, LinkedIn, blogs, location-based-marketing, and other social media platforms play in B2B environment.
  • Understanding of the digital ecosystem to present informed POVs on how the MarCom team can participate in an authentic way extending to an appreciation for CRM, UX, CX, social, retargeting, etc.
  • Experience producing marketing assets to support impactful marketing campaigns and sales at each stage of the customer buy cycle.
  • Experience managing creative agencies and the agency briefing process.
  • Strong project management skills preferable in marketing or agency settings.
  • Strong understanding and demonstrated use of effective B2B marketing communications principles and strategies.
  • Superior written and verbal communication and presentation skills. Aptitude for networking and developing cross functional relationships.
  • High level of creative and design skills.
  • Experience developing, managing and executing results-driven integrated marketing plans.
  • Experience in managing agencies.


Not to boast, but a little bit about us

Verizon powers America’s fastest and most reliable network. We’re also leading the way in cloud and security solutions, Internet of Things and video entertainment. Technology moves fast and so do we. We believe that bringing great ideas and customer experiences to life should be recognized and rewarded.  Whether you think in code, words, pictures or numbers, find your future at Verizon.

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status.  Different makes us better.

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