Director of Marketing more...
Location:New York, NY
Company:Macmillan Learning
First posted:May 04, 2017
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Macmillan Learning is a part of the family-owned Holtzbrinck group of companies and is one of the leading educational technology companies. Through deep partnership with the world's best researchers, educators, administrators, and developers, we facilitate teaching and learning opportunities that spark student engagement and improve outcomes. We provide educators with tailored solutions designed to inspire student curiosity and measure progress. Macmillan Learning is comprised of renowned brands including Bedford/St. Martins, W.H. Freeman, Worth Publishers, Sapling Learning, SkyFactor, Intellus Learning, Late Nite Labs, and Hayden-McNeil. We are an Equal Opportunity Employer committed to reflecting a broad representation of differences -- race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, age, family status, economic background and status, geographical background and status, and perspective-- in our workplace. The successful candidate for this position will become an employee of Bedford Freeman & Worth Publishing Group, LLC ("BFW"), d/b/a Macmillan Learning. Bedford Freeman & Worth Publishing Group, LLC has developed an affirmative action program in compliance with the NY Department of Education's guidance. Portions of the affirmative action program are available for review by applicants and employees by contacting Human Resources.

Requirements
The Director of Marketing leads and develops a marketing team of 6 marketers (with the ability to expand) dedicated to Institutional/Enterprise marketing. The Institutional group executes marketing plans to meet key strategic objectives for iClicker/Reef, Intellus and Skyfactor. This position is responsible for creating an effective, ROI-driven marketing team using all applicable tactics including conference and special event attendance, collateral development, email, webinars, print media, paid search, public relations, direct mail, SEO, and social media. Successful implementation of this marketing strategy and managing of the marketing team will include planning and development of initiatives, budget creation and management, efficient execution of plans and data analysis/ROI from marketing efforts.

  • Lead marketing efforts to support the Company's overall strategy and message with Institutional, primarily to drive increased sales. Manage remote team and provide guidance to overall marketing team on meeting business objectives. Train and support marketing managers in developing and implementing thoughtful, effective marketing plans, create and manage the budget that supports the marketing plan, showing clear ROI, and then measure and deliver on expected results. Lead and manage Digital Marketing Specialists, Professional Development Specialist and Marketing Coordinator to coordinate and collaborate effectively and drive marketing impact, reach, and effectiveness through campaigns, Webinars, events and meetings.

  • Focus on understanding the higher education market and market needs, especially as they relate to initiatives around open educational resources, affordability, student engagement and retention, with an emphasis on understanding the key decision makers and buyers: administrators, instructors, students and librarians.
  • Conduct market research; focus groups, surveys. Analyze customer research, current market conditions, market segments, competitor information, pricing strategies, funding opportunities and use it to inform marketing strategy. Monitor, review and report on all marketing activities from the internal team and results. Stay abreast of and report on current trends in technology, literacy, funding and legislation. Work on campus min. of 10 days/year.
  • Support Macmillan Learning institutional sales teams by attending sales conferences, and managing marketing team to provide sales materials including positioning statements, value propositions, sales collateral, Power Point decks, and more.
  • Collaborate with the Comms team to ensure successful execution of marketing strategies, collateral, information flow
  • Manage relationships with third-party vendors and contractors; liaison to other departments including customer service, fulfillment and sales
  • Prepare and effectively manage marketing budget

    Required Skills/Experience:

  • Must be able to inspire and lead a team, brainstorm effectively within groups, and to work collaboratively across internal teams
  • Marketing management and strategic planning experience with a proven track record of developing and administering marketing programs.
  • Must have proven skills in data analysis, data-driven campaigns and ROI. Financial knowledge and management a must.
  • Proven success with e-marketing campaign tools such as Email Marketing, Web Media, Social Networking (especially Facebook and Twitter), SEM
  • Previous experience with (please use the apply button below) a plus.
  • Excellent written, verbal and interpersonal communication skills
  • Excellent presentation skills
  • Strong project management skills

    Preferred Skills/Experience:

  • Must be able to inspire and lead a team, brainstorm effectively within groups, and to work collaboratively across internal teams
  • Marketing management and strategic planning experience with a proven track record of developing and administering marketing programs.
  • Must have proven skills in data analysis, data-driven campaigns and ROI. Financial knowledge and management a must.
  • Proven success with e-marketing campaign tools such as Email Marketing, Web Media, Social Networking (especially Facebook and Twitter), SEM
  • Excellent written, verbal and interpersonal communication skills
  • Excellent presentation skills
  • Strong project management skills

    Education Requirement: Bachelor's or Master's Degree in Marketing/Communications or other related field or equivalent work experience.

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