Director of Product and Marketing Analytics - Remote or SF, CA more...
Location:San Francisco, CA
First posted:February 03, 2021


Life360 brings families closer with smart tools designed to protect and connect the people who matter most.

Known for first-to-market solutions for modern family challenges, Life360 recently reached #1 in Apple's US App Store's list of free social networking apps. Nearly 1 in 10 US families with kids use Life360 an average of 12 times a day, and global membership is growing exponentially, with over 25 million monthly active users in over 140 countries - making Life360 the largest mobile service for families in the world.

This reach gives us the opportunity to do unprecedented good for families through our valued core offerings: advanced location sharing, private messaging, driver monitoring, help alerts, 24/7 roadside assistance, and Crash Detection with emergency response. On average we respond to 1,000 roadside assists and dispatch 200+ ambulances each month to those in need.

Offering both free and paid memberships. In addition, the company has raised over $200 million in equity financing, and recently completed an IPO on the ASX exchange - giving our employees the liquidity of a public company with the upside of a private growth stage business.

Life360's rapidly growing team of 150+ employees is headquartered in San Francisco, with offices in San Diego, and Las Vegas.



Life360 is looking for an accomplished Director of Analytics with a strong background in product and marketing analytics to drive business value and growth throughout the organization. The analytics director will lead and develop a world class outcome based team of analytics and data science professionals. This is an opportunity to own and craft the analytic agenda for the company.  Reporting to the Head of Data, Analytics and Data Science (DAS), the Director of Analytics will focus on the following key areas:

  • Deep understanding of our user's behaviors throughout the Life360 funnel and customer journey including acquisition (website, paid marketing), activation (onboarding, feature lifecycle, smart notifications), conversion (key in-product funnels) and retention (LTV)
  • Identify growth opportunities in collaboration with all product managers
  • Oversee opportunity identification, experiment design, forecasting, goaling and metrics / reporting design
  • Develop and monitor company KPI development 


  • Build and lead a high-performance analytics and data science team and be responsible for your organization's productivity, operational excellence and business impact
  • Communicate your team's work and directly assist senior leaders in decision making
  • Prioritize and set the vision for your team's work, making difficult tradeoffs on design based on business constraints, ensuring on-time deliverables and high-quality analyses.
  • Develop a team culture of ownership that reinforces the core values of Life360
  • Apply your expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand how our users interact with our core products and services
  • Partner with Product, Finance, Support, Marketing, and Engineering teams to solve problems and identify trends and opportunities
  • Drive data platform and engineering requirement enabling instrumentation, Business Intelligence, and optimization of data pipelines and data structures
  • Build / maintain reports, dashboards, and metrics to monitor the performance of our products and business.
  • Mine massive amounts of data and extract useful product insights
  • Manage development of data resources, gather requirements, organize sources, and strategic initiatives and product launches
  • Own the management of our data event instrumentation, data dictionary and make sure we do not waste both financial and technical resources


  • BS/MS in Statistics, Math, Computer Science, Economics, Physics, or related field
  • 10+ years of experience in Data Science, Quantitative and/or Growth Analytics for a digital, mobile, or tech company with a B2C focus.
  • 5+ years of experience in managing other team members in a formal or informal capacity
  • Understanding of statistical analysis, experience with packages, such as R, MATLAB, SPSS, SAS, Stata, etc.
  • A technical player / coach that participates in rolling up your sleeves to get hands on if / when called upon
  • Experience with large data sets and distributed computing in a cloud based environment
  • Strong experience utilizing Python, SQL or other analytics programming languages
  • Ability to influence and collaborate in cross-functional capacity with leaders in engineering, product, marketing, finance, etc.
  • Demonstrated experience in program and project delivery evolving translation of strategic business and product questions into a successful data and analytics roadmap.
  • Proven experience in delivering enterprise Data and Business Intelligence projects (Quicksight, Tableau, Qlick, Looker, or equivalent)
  • Superior verbal and written communication skills
  • Experience with Amplitude is a plus


  • Fridays are Work From Home days at Life360
  • Competitive pay and benefits
  • Free snacks, drinks, and food in the office
  • Health, dental and vision insurance plans
  • 401k plan
  • $200/month Quality of Life perk
  • A great office with plenty of light in the heart of the SOMA district in beautiful San Francisco
  • Whatever makes you stronger makes us stronger. We buy you the things you need to improve yourself and get your job done.


This job position is no longer available.