Director of Product Marketing more...
Location:Chicago, IL
First posted:November 21, 2020

Director of Product Marketing

Chicago, Illinois, USA /

Marketing & Communications - Marketing /


Cision Ltd is a leading global provider of innovative earned media software and services to public relations and marketing communications professionals. Cision's Communications Cloud platform allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact of PR and Communications Teams' campaigns. Cision has over 4,500 employees with offices in 23 countries throughout the Americas, EMEA, and APAC. For more information about our products and services, visit (please use the apply button below) and follow us on Twitter @Cision.

Cision employs the brightest, most passionate people in the tech industry. We'd love for you to join that group! We invest in our people through training and professional development and we empower them to grow their careers - because the most important measure of our success is yours.

The Director of Product Marketing is a strategic, high-impact leadership role responsible for the development, direction and management of the Product Marketing team. Your objective is to drive awareness and growth across our key segments. This is a team leadership role for an experienced Product Marketer who understands B2B fast-paced mid-market and enterprise SaaS, sales and product. The ideal candidate has leadership experience while understanding first-hand how to analyze and understand key market segments, elicit customer insights, identify new areas of opportunity and develop innovative strategies for increased market penetration and expansion.  Cross-functional engagement is a necessity as you will help the team define and communicate the requirements of our target markets across stakeholders in Sales, Product, Channels, Customer Success and Engineering. Strategic action, in the shape of new product launches, marketing campaigns, sales and partner enablement programs that benefit our customers, partners and business. This role is ideally based at our headquarters in Chicago, Illinois.

You'll help us with:

    • Drive market segmentation and analysis, understand target segments and needs, define ideal customer profiles and personas, identify emerging market segments, prepare market and solution forecasts. 
    • Build business cases showing market sizing, opportunity analysis, key messaging, pricing analysis, competitive reviews and ROI, with supporting analysis for new ideas and opportunities. Communicate plans across Marketing, Finance, Eng, Sales, and senior management. 
    • Develop (and shepherd your team's) go-to-market strategies for projects and solutions and lead cross-functional team on execution of launch plans for these new solutions. 
    • Create and deliver key messages enabling our Marketing Communications team and agencies to execute relevant campaigns and programs. 
    • Develop innovative and professional materials to support Sales in selling solutions pitch decks, sell sheets, videos, blog posts, etc. 

You'll be a good fit if you have:

    • 7+ years of product marketing experience, 2+ years as a people manager
    • Experience in B2B, mid-market and enterprise software or SaaS, with readiness to share and implement best practices on day one.
    • Previous experience working with mid-market and enterprise sales teams.
    • Proven leadership skills, with ability to coach and mentor direct reports and others
    • Strong interest in representing the voice of the customer to the company and launch process.
    • Strong abilities in the areas of analysis, strategy development, problem solving and decision making.
    • Exceptional written and oral communication skills, including preparation and delivery of presentation
    • Excellent interpersonal skills to effectively collaborate with coworkers, partners and customers
    • Market research experience a plus
    • Experience with product- and solution- growth a plus

Cision is committed to building an environment where all employees are set up to thrive and reach their full potential. We believe diversity, equity and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion(c) pledge , the largest CEO-driven business commitment to advance diversity and inclusion within the workplace.

Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.

EEO/AA employer M/F/D/V, 41 CFR 60-1.4

Please see EEO is the law and EEO is the Law Supplement .

Please review our Global Candidate Data Privacy Statement to learn about Cision's commitment to protecting personal data collected during the hiring process.  

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