Associate Director-Marketing more...
Location:New York, NY
Company:NYU Langone Health
First posted:June 08, 2021
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NYU Langone Health is a world-class, patient-centered, integrated academic medical center, known for its excellence in clinical care, research, and education. It comprises more than 200 locations throughout the New York area, including five inpatient locations, a children's hospital, three emergency rooms and a level 1 trauma center. Also part of NYU Langone Health is the Laura and Isaac Perlmutter Cancer Center, a National Cancer Institute designated comprehensive cancer center, and NYU Grossman School of Medicine, which since 1841 has trained thousands of physicians and scientists who have helped to shape the course of medical history. For more information, go to (please use the apply button below), and interact with us on LinkedInGlassdoorIndeed, FacebookTwitterYouTube and Instagram.

Position Summary:
We have an exciting opportunity to join our team as a Associate Director-Marketing.

In this role, the successful candidate is responsible for leading the development and implementation of institutional advertising and media campaigns. This encompasses both masterbrand and key clinical strategic priority areas. The Associate Director is responsible for managing and directing agency partners to create successful omni-channel advertising and media programs. The Associate Director will support the development of advertising and media strategy in partnership with the Senior Director, marketing leadership and other internal stakeholders. The Assoicate Director will work in close collaboration with the digital analytics team, agencies and other key stakeholders to help design and implement a measurement plan for key advertising initiatives. The Associate Director is expected to be poised, professional, and work well under pressure in a high energy, evolving landscape.

Job Responsibilities:

  • Support development of advertising, branding and media strategy in partnership with senior director
  • Provide project management leadership and support across advertising, branding and media initiatives
  • Partner with advertising, media and branding agencies to drive projects forward and ensure on-time and on-budget delivery
  • Navigate changes in project scopes with marketing team, agencies, and/or internal stakeholders
  • Drive a planned and organized approach into asset development including management of timelines, work flow, budget, etc
  • Develop project briefs for assignments
  • Provide support in the development of scopes of work
  • Lead collaboration and integration of cross functional communications tactics, working closely with marketing, media, digital, publications and internal communications teams
  • Identify potential story topics that feature compelling aspects of our work and further our strategic efforts
  • Manage/support ad hoc projects as needed
  • Work closely with branding agency to guide brand consistency and hierarchy and help address branding challenges
  • Prepare and manage summary of advertising, branding and media activities, as well as executive pre-caps and recaps of high visibility projects
  • Support advertising, branding and media budget management including creation of POs and invoicing

Minimum Qualifications:
To qualify you must have a BA or BS in liberal arts, marketing or communications with a minimum of 8-10 years marketing or advertising experience at a large, complex organization(s) and/or agency(ies).
Previous advertising, direct marketing and/or online marketing experience required.
Passion for healthcare space.
Fluency in advertising, branding and marketing disciplines.
Ability to function successfully in a highly-matrixed complex organization. Must be able to work collaboratively and independently. Nimble and resilient especially when faced with adversity or obstacles.
Superior project management skills with demonstrated ability to drive projects forward in a strategic and effective manner; superb organizational skills and impeccable attention to detail.
Cultivates a thorough and nuanced understanding of the institution and clinical areas.
Demonstrates a high level of service orientation.
Possesses a positive attitude with energy and drive.
Able to escalate issues and provide possible solutions when they arise.
Strong interpersonal skills with instinct to adapt communication appropriate to audience.
Excellent verbal and written communications skills.
A self-starter and leader; proactive; able to juggle multiple projects and follow through to completion; a problem-solver; creative; can interpret need into action.
Ability to exercise excellent judgment and meet high-quality standards.

Preferred Qualifications:
Strong working knowledge of Microsoft Office
Experience with large hospital, health care delivery system, or health insurance industry preferred

Qualified candidates must be able to effectively communicate with all levels of the organization.

NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents.

NYU Langone Health is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sex, sexual orientation, transgender status, gender dysphoria, national origin, age, religion, disability, military and veteran status, marital or parental status, citizenship status, genetic information or any other factor which cannot lawfully be used as a basis for an employment decision. We require applications to be completed online.
If you wish to view NYU Langone Health's EEO policies, please click here. Please click here to view the Federal "EEO is the law" poster or visit (please use the apply button below) for more information. To view the Pay Transparency Notice, please click here.

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