Business Analytics Intern (Spring 2025)

Business Analytics Intern (Spring 2025)

Weber Shandwick, a leading global communications agency, is seeking a talented and an enthusiastic intern in Washington, DC, to work with our Analytics practice.

Our Analytics internship is a full-time, paid program designed to complement and enhance academic studies through participation in a variety of assignments and professional responsibilities. Interns work side by side with the firm's diverse team of strategists, analysts, producers, designers, developers and campaign activators.

General Responsibilities:

• Conduct, compile, and present analyses to inform the strategic direction of integrated campaigns
• Carry out social media listening research to identify trends in online conversations and to pinpoint key influencers; should have basic comfort with Boolean queries or an interest in learning
• Use web and social media analytics platforms to measure campaign and content performance and provide data-backed recommendations for optimization
• Understand client background and needs, including general business strategy, industry issues, products and services, key customers and competitors in the marketplace
• Participate in strategic brainstorming sessions when invited by account leads or supervisors
• Sanitize raw data inputs and perform quantitative analysis in Microsoft Excel
• Utilize AI platforms for research and analysis tasks including trend, thematic, and subtopic identification

Basic Qualifications:

• The ideal candidate must be a college graduate by the start of the internship or have demonstrated transferrable skills
• Must be available to work 40 hours a week starting January 2025
• Experience working with AI tools including ChatGPT, Perplexity, Claude, Gemini, amongst others

Additional Qualifications: Ideal Analytics intern candidates will possess some combination of the following. Please note: you do not have to have ALL of these qualifications, just some combination of them, in order to be a viable Analytics candidate.

• Interest in data-based storytelling or data journalism
• Basic understanding of intersection of traditional and digital media platforms and familiarity with developments in the media industry
• Strong verbal and written communication, organizational, time-management, and critical-thinking skills
• Expertise with Microsoft Office Suite, primarily in Excel and secondarily in PowerPoint
• Experience working with or interest in web analytics, social and traditional media monitoring, and social media analytics platforms
• Experience working with or interest in data visualization tools and creative ways to display information
• Keen eye for data trends and the ability to solve strategic business and communications problems
• Familiarity with developments in the media industry, plus knowledge of a variety of social platforms (i.e. Facebook, Twitter, LinkedIn, Instagram, Snapchat, etc.) and the latest news and trends affecting these channels
• Basic understanding of statistics, digital analytics, data engineering and data visualization with a focus on how to integrate analytics into marketing and communications strategies

Washington DC Salary range: $20.00 - $20.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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