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Sr. Manager, Marketing Strategy & Menu Innovation

Franchise World Headquarters, LLC
tuition reimbursement, 401(k)
United States, Florida, Miami
1000 Northwest 57th Court (Show on map)
Dec 20, 2024
Sr. Manager, Marketing Strategy & Menu Innovation
Miami, FL, USA
Req #1521
Tuesday, October 29, 2024

Region: Miami, FL

Ready for a fresh, new career? Look no further because one of the world's most iconic brands can help you get there.

Why Join Us?

At Subway, "better" is baked into our DNA. We are a brand that believes in continued improvement ... in our lives, our businesses, and our planet. From the handshake that started our very first sandwich shop to earning our position as one of the world's leading restaurant brands, we've always embraced change and the path ahead. And today, we're making better living way easier.

Our purpose is about more than the food we serve in our restaurants. It's centered on fueling healthy businesses and healthier lives. It is one of the most exciting times to join the Subway team and contribute to our transformational journey.

About the Role:

We have an exciting opportunity to support our Marketing team as a Sr. Manager, Marketing Strategy & Menu Innovation based in Miami, FL. Reporting into the Sr. Director of Marketing Strategy, this role specializes in developing and executing the testing of the marketing plans, initiatives, promotions, and communications related to the Better Food pillar for Subway. An essential part of this role is to lead the cross functional teams to execute the testing for national calendar windows, planning and buy-in of the strategy and insights for each innovation window. The role also assists by defining competitive market needs and opportunities and provides ongoing marketing support that ensures the competitiveness of existing products.

If you feel that this is the role for you, and you are successful with your application, be ready to be Bold, Empowered, Accountable, and ready to have Fun in a fast paced and agile working environment.

Responsibilities include but are not limited to:



  • Collaborates with the Sr. Director to help drive the Subway US menu evolution, strategy, and validation.
  • In partnership with the cross functional team, develop, gain alignment to, and oversee a guest- and insight-driven innovation pipeline.
  • Research & develop category analyses and insights that fuel innovative ideas and create differentiated product concepts and positioning. Set and execute short term strategy for the category and contribute to long term strategy.
  • Reviews & synthesize insights and data to deliver fresh, new thinking and recommendations on category development. Analyze the ongoing financial performance of the current menu and recommend opportunities to optimize and rationalize.
  • Collaborate with Culinary, Consumer Insights, Analytics, Supply Chain, Operations, and Legal to turn new products into reality.
  • Build compelling Business Cases and contribute to other business activities. Assist with sell-in to leadership and owner/operator partners.



Qualifications:



  • Bachelor's degree required (Business or Marketing field preferred).
  • A minimum of 8 years' experience.
  • Strong interpersonal, verbal and written skills as well as proven ability to develop well-written documents and eloquently present.
  • Well organized and detail oriented.
  • Immensely collaborative spirit with high emotional intelligence, and open to helping with any task.
  • Ability to work under pressure and deadlines.
  • Ability to project manage, multi-task, and remain positive/flexible in a fast-paced environment.
  • Be able to demonstrate a track record of delivering results and driving growth through innovative and data-driven marketing initiatives.



What do we Offer?




  • Insurance Plans (Medical/Life)
  • 401K
  • Competitive Bonus
  • Mobility Allowance
  • Tuition Reimbursement
  • Company Holidays
  • Employee Resource Groups
  • Volunteering time
  • And Many More.....



The Company is only considering applicants who are currently authorized to work in the country the position is based. AA/EOE/M/F/D/V

Actual pay is determined based on a number of job-related factors including skills, education, training, credentials, qualifications, scope and complexity of role responsibilities, geographic location, performance, and working conditions.


Other details


  • Job Family
    Marketing

  • Pay Type
    Salary

  • Employment Indicator
    Regular

  • Required Education
    Bachelor's Degree

Apply Now

  • Miami, FL, USA

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