Content Coordinator

About the Team

WilliamsSonoma, Inc. is the premier specialty, multi-channel retailer of home furnishings and gourmet cookware in the United States. The Creative Team at Williams Sonoma is made up of designers, art directors, writers, social media experts, content creators and visual merchandisers who bring the Williams Sonoma brand to life across all channels and engage with our customers at every touch point. Within that, the Content Team manages organic social, video, editorial, and copy for catalog and website-that's where you come in.

About the Role

You will support the Williams Sonoma content team in executing the social media strategy across all Williams Sonoma channels, including Instagram, Facebook, TikTok, Pinterest, and YouTube. This includes managing and uploading creative assets and captions, scheduling posts across platforms, and drafting post captions. You will also support the team with research, project management, content planning and social media video production. This is a hands-on role for someone who loves food, content creation, and staying ahead of social media trends!

Responsibilities

• Content and Platform Management
• Content Research, Planning, and Reporting
• Content Production
  
  
  
  • Assist with on-set video production for social media-in the test kitchen, in store, and sometimes in-studio.
  • Assist with post-production video editing
  • Help draft social media post captions
  
  
• Account Management
• Manage content posting and scheduling on social channels, including uploading approved assets and copy, tagging products, and adding labels for analytics
• Upload video to Vimeo and YouTube and share links with internal teams
• Assist video manager on YouTube tagging and SEO
• Product page video support
• Become the in-house expert on our social media management platform and continually look for ways to optimize processes and improve reporting accuracy
• Monitor engagement across social channels, find UGC, and identify opportunities for community interaction
• Conduct competitive reviews and identify areas of opportunity for Williams Sonoma social media content and community engagement
• Develop and distribute a weekly industry news roundup
• Participate in content brainstorms and brief development for web and social media
• Contribute to lo-fi video pre-pro planning, including drafting scripts, requesting product, and confirming tech setup
• Assist in identifying social media content creators for collaborations
• Help pull content performance data and develop insights
• Manage file storage and organization within Sharepoint and Frame.io
• Keep shared tracking spreadsheets up-to-date
• Capture takeaways in meeting agendas and turn action items into Basecamp tasks, following up with team members as needed
• Liaise with the paid social team on post boosting requests
• Create and help populate decks for partner and vendor presentations, working cross-functionally with relevant teams to input and format information

Criteria

• Bachelor's degree in social media marketing, media, communications, journalism or related field
• 1-2 years of hands-on experience managing social media channels at a brand or agency
• Excellent writing skills
• Experience or interest in developing social-first video content for TikTok and Instagram
• Highly organized and detail-oriented
• Passion for recipe and cooking content
• Excitement to learn about and test new social media features
• This role requires being onsite in the Van Ness office Monday through Thursday

Our Culture & Values

We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing. Our associates are encouraged to bring their authentic selves to work, so they can be their best and achieve their personal and professional goals. We make inclusivity a cornerstone of our culture by welcoming associates with diverse cultures and backgrounds and celebrating them, together. We nurture an open, inclusive environment for all. Our differences-whatever they may be-are valued, explored, and appreciated. Together, we're creating a more just and inclusive company culture where the only criteria for advancement are:

• The quality of our work
• The contributions we make to our teams and the business
• Our ability to lead and connect

We firmly believe that working in a culture focused on diversity, equity, and inclusion (DEI) spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. Outside of WSI, we recognize the importance of playing a part in our communities through partnerships, collaborations, and commitments to a more just and inclusive world.

People First

Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available:

Benefits

• A generous discount on all WSI brands
• A 401(k) plan and other investment opportunities
• Paid vacations, holidays, and time off to volunteer
• Health benefits, dental and vision insurance, including same-sex domestic partner benefits
• Tax-free commuter benefits
• A wellness program that supports your physical, financial and emotional health

Continued Learning

• In-person and online learning opportunities through WSI University
• Cross-brand and cross-function career opportunities
• Resources for self-development
• Advisor (Mentor) program
• Career development workshops, learning programs, and speaker series

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

The expected starting pay range for this position is $28.00 - $33.00 hourly. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.