Salesforce Marketing Cloud Sr. Manager

The American Institute of Architects (AIA)

AIA will provide you with the opportunity to advocate for the value of architecture and give architects and design professionals the resources they need to do their best work. The collective voice of architects is essential, and our work drives positive change through the power of design.

Each one of us at AIA is a leader committed to demonstrating our mission and values and designing a better future for our country and planet. Even in times of change, AIA's values remain constant:

• We stand for equity and human rights
• We stand for architecture that strengthens our communities
• We stand for a sustainable future
• We stand for protecting communities from the impacts of climate change
• We stand for economic opportunity
• We stand for investing in the future
• We speak up, and policymakers listen

The American Institute of Architects, as part of the global community, is building a culture of equity, diversity, and inclusion within the profession of architecture to create a better built environment for all. Achieving this vision has a direct impact on the relevance of the profession of architecture and the world's prosperity, health, and future.

Job Summary

Reporting to the Sr. Director, Digital Marketing, the Sr. Manager, Salesforce Marketing Cloud will serve as the lead in the development, communication and implementation of email and marketing; automation best practices across AIA's product; and member strategy and manage the Salesforce Marketing Cloud.

Job Duties:

• Collaboratively develops and executes strategic integrated marketing campaigns in Salesforce Marketing Cloud in close partnership with marketing team to drive revenue and customer engagement.
• Acts as a primary point of contact in Salesforce Marketing Cloud platform and campaign management.
• Owns AIA email marketing operations for day-to-day deployment, maintenance and execution including full organizational email calendar for deployment while maintaining optimal campaign quality, and adhering to evolving best practices
• Manage Salesforce Marketing Cloud instance, including streamlining lead forms, creating campaigns and journeys, drip campaigns, nurture flows, data hygiene etc.
• Creates and directs the organizational email calendar, managing and communicating processes, deadlines, and results.
• Partner with Marketing team on creation of holistic customer engagement plans that leverage suite of marketing automation tools throughout the customer lifecycle.
• Lead data strategy, modeling and insights as it relates to SFMC on customer strategy, sizing, and segmentation, as well as the creation, execution, testing, reporting, analysis and optimization of email campaigns/ marketing automation platforms.
• Conceptual understanding, to be able to establish data models, work with API's and configurations.
• Ensure quality leads are routed through Salesforce & Marketing Cloud and notifications are sent to the sales team, increasing efficiencies and conversion rates
• Manage portfolio of work, prioritization, and project timelines across internal and external partners, ensuring all activities occur as planned and that campaigns are executed on time, from scheduling to design, production and distribution.
• Works closely across full marketing team, namely digital marketing team to develop, manage and execute an omni-channel marketing approach across all owned channels.
• Create strategic alignment and vision for how work is being executed, establish project milestones, coordinate with stakeholders to deliver on time, and proactively flag risks or roadblocks.
• Cultivate a test and learn culture, leading the sharing of insights and best practices across teams.
• Develop a cadence around evaluating KPI's in SFMC for measuring success against organizational goals and work closely across teams to regularly optimize strategies and tactics, including regularly presenting to relevant team stakeholders on campaign performance whenever necessary.
• Actively drive, organize, and participate in key enhancements for marketing automation, demand gen, and email tools.
• Troubleshoot and QA campaigns, workflows, data issues, and other key marketing ops functions.
• Provide ongoing thought-leadership and needed knowledge share across teams as necessary.
• Encourages a highly collaborative culture, practicing regular communication with colleagues across the marketing team in order to ensure campaign success.
• Stay abreast of industry trends and emerging technologies to inform marketing strategies, while also staying up to date on any relevant certifications to help enhance job performance
• As directed by the Sr. Director, Digital Marketing manages consistency of code across all electronic messaging, ensuring a similar look and feel for Internal and external messages in-line with branding
• Supports continuous improvement of the AIA'S email programs including targeting, personalization, testing, set-up and template development in collaboration with multiple stakeholders: development teams, designers, business units and more.

Please include Frequent Contacts

• Senior Director, Digital Marketing
• Managing Director, Marketing and Digital Strategy
• Senior Director, Marketing
• Senior Marketing Managers

Qualifications

.

• Proven experience in a SFMC focused role with proven skill sets that align with the role, knowledge of HTML, CSS, and JavaScript
• Advanced familiarity with marketing automation strategy, customer segmentation and data governance
• Experience developing rule-based logic and email templates that integrate personalized dynamic content elements
• Strong understanding of CRM best practices and processes
• Process and quality-oriented with sharp attention to detail and exceptional organizational skills
• Ability to handle multiple projects and priorities; strong project management skills.
  Analytical problem solver who can clearly identify, analyze, and resolve issues as they arise
• Exceptional communication, facilitation, presentation, and interpersonal skills
• A self-starter, capable of working in a fast-paced environment
• Highly efficient team player, with the ability to also work independently
• Consistently curious and excited by leading strategic SFMC work, and cultivating a culture of creativity, innovation and positive energy
• Results focused: Outcome oriented with a "can do" attitude and passion for maintaining well-managed processes while driving to successful resolutions
• Comfortable with being "hands on" in the solution and engaging in technical conversations
• Extremely comfortable with data governance strategies and implementation across core role
• Highly skilled in interpreting data and translating metrics into insightful analysis to drive changes to campaign setup
• Salesforce Marketing Cloud certification a plus
• Core competency in core SFMC modules such as Email Studio, Advertising Studio, and Journey Builder
• HTML/CSS skills and experience with HTML editor tools, Email Coding, Dreamweaver, and Photoshop a plus

Bachelor's degree or equivalent in marketing, communications, or related field and 5-7 years' experience managing Salesforce Marketing Cloud operations.

Supervisory Requirements:
None

What we offer

We offer a comprehensive benefits package that reflects our company values and workplace culture, including:

* Medical and dental

* 401(k)

* Flexibility

* Paid time off

* Flexible spending accounts

* Income protection- (Life Insurance Coverage up to 2x salary) & disability plans at no cost.

* Tuition and membership reimbursements

AIA employees have access to a variety of other programs, including:

• Employee Assistance Program (EAP) for employees and their family members
• Computer purchase program
• Fitness club discounts
• Prepaid legal services program
• Identity theft protection

Travel Requirements: N/A

Work Location: 100% Remote/*Hybrid from the Washington DC metro area only

*All AIA employees in the DC metro area are currently working remotely during our office renovation. Employees in the DC Metro area will return to a hybrid work environment in the newly renovated office at the completion of the renovation in Spring 2025.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability, in accordance with the applicable law.