Digital Marketing Specialist (Email)

Advertising, Marketing and PR

Come grow with us!

Spacesaver Corporation is looking for an innovative and detail-oriented Digital Marketing Specialist (Email) to join our Marketing team!

• The Digital Marketing Specialist's goal is to drive customer engagement and website traffic by strategically leveraging all aspects of the email marketing roadmap.
• In collaboration with our marketing department and sales, proactively market to all ideal audiences identified in each target market via email marketing.
• Own and drive list management and contacts through the means of our email tools and our CRM System (Salesforce, Zoominfo, and others)
• Drive lead generation through the corporate email automation platform while closely collaborating with the Business Development, Channel Development, and Sales Teams
• Lead all email communication efforts in the promotion and follow-up of live webinars, events, and other initiatives.
• In collaboration with the Content Marketing Specialist, drive content strategy for email campaigns
• Create unique communication strategies for each market audience at each stage of the sales funnel.
• Build out and optimize the end-user experience across all major email clients including, but not limited to email construction, content provided, form inclusion, call to action, message, etc.
• Facilitate A/B testing that drives increased customer engagement and pipeline development.
• Report on A/B testing performance and transfer successes to future testing efforts
• Seek opportunities to leverage marketing automation tools and partner with internal and external teams to execute lead generation through automation.
• Set key performance indicators (KPIs) for email campaigns, such as open rates and click to open rates, and measure campaigns for performance against the KPIs-reporting on campaign performance monthly.
• Constantly adjust approach to optimize performance and lead generation efforts.
• Utilize HTML knowledge, in collaboration with our marketing department, to assemble email creatives and send to targeted lists.
• Assist in executing go-to-market strategies.
• Crosstrain and assist team members with email campaign creation and testing, when needed.

QUALIFICATIONS:

• Bachelor's degree in marketing, Business, Communications, or related field
• Two or more years of deploying, developing, and optimizing email campaigns.
• Demonstrated experience in marketing automation, campaign management, lead generation, list development, direct marketing, database marketing and/or Internet marketing required.
• Experience using demand generation tools and techniques, including marketing automation software and CRM systems (Salesforce, Marketing Cloud, and HubSpot preferred)
• Proficient understanding of journey mapping, email triggers, segmentation, and behavior targeting
• Knowledge of email privacy laws including, but not limited to GDPR, CCPA, CASL and email best practices.
• Critical thinker with a sense of ownership and pride in your performance and its impact on our team's success
• Lifelong learner who stays ahead of the curve on digital media and email marketing trends
• Ability to track trends to identify new, innovative ways to evolve strategy, grow audiences, and drive conversions
• Excellent organizational skills and attention to detail in composing, typing, and proofing materials, establishing priorities and meeting deadlines.
• Strong analytical skills, notably the ability to test, measure, and optimize, along with the ability to spot trends in data and distill insight.
• Experience with A/B testing best practices.
• Proficient in HTML across digital marketing channels

Spacesaver is an Equal Opportunity Employer of Protected Veterans and Individuals with Disabilities.

Why Work at Spacesaver?

• A workplace that feels like a community
• Annual Team Incentives $$$
• Wellness reimbursement for health club memberships
• Tuition reimbursement
• Company contribution to health savings accounts
• Excellent medical, dental & vision benefits
• 401K with company match (.50 for every dollar you contribute up to 8%)
• Profit sharing (annual 2% company contribution of regular earnings)
• Complimentary coffee and hot chocolate
• We welcome fresh and new ideas
• Employee owned (Yes, you can be part owner of Spacesaver!)
• We are innovating! (Exciting time to join us!)

Are our values a match?

• Be productive with a purpose
• Run it like you own it, because you do
• No one succeeds alone
• Understand the world through your customer's eyes
• Innovate, wild ideas are highly encouraged

Check out our website at www.spacesaver.com to learn more about us!