Senior Copywriter

• Develop persuasive, audience-focused copy for various marketing materials, including emails, brochures, websites, video scripts, social media, ads, and presentations.
• Craft compelling storytelling that highlights the academic, community, and personal benefits of the UNH experience.
• Ensure all content aligns with UNH's brand voice, tone, and key messaging while tailoring it to diverse audiences.
• Collaborate with cross-functional teams to deliver cohesive, impactful campaigns that build engagement.
• Manage and mentor a direct report in developing high-quality content and upholding brand standards.
• Stay current on industry trends, best practices and key insights to continuously refine content strategies.
• Contribute to the ideation and execution of integrated marketing campaigns.
• Ensure consistency and accuracy in messaging, grammar, and style across all channels and platforms.

• Bachelor's degree in Marketing, Communications, English, Journalism or a related field.
• 5+ years of professional copywriting experience, ideally within higher education, marketing agencies, or related fields.
• Proven experience creating content for audience-focused marketing campaigns.
• Exceptional writing, editing, and proofreading skills with a strong attention to detail.
• Ability to distill complex information into clear, concise, and persuasive messaging.
• Familiarity with SEO best practices and writing for digital platforms.
• Strong collaboration skills and ability to work cross-functionally with creative teams and stakeholders.
• Experience managing multiple projects and meeting deadlines in a fast-paced environment.
• Ability to provide strategic guidance and mentoring to junior writers.
• Ability to "sell" concepts and ideas to campus partners.

• Master's degree in Communications, English, or a related field.
• Experience working in a marketing or advertising agency.
• Familiarity with higher education strategies and challenges.
• Knowledge of AP Style.

The University System of New Hampshire is an Equal Opportunity/Equal Access/Affirmative Action employer. The University System is committed to creating an environment that values and supports diversity and inclusiveness across our campus communities and encourages applications from qualified individuals who will help us achieve this mission. The University System prohibits discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, genetic information, veteran status, or marital status.

• As part of a strong and collaborative marketing leadership team, develop effective and compelling communications and marketing strategies to raise the visibility of the UNH brand.

• Create and oversee marketing strategy and messaging, including direction for and supervision of creative editorial team and freelance creative resources, and budget oversight on marketing collateral.
• Lead cross functional marketing teams on content development, including presenting creative strategy and concept development to university stakeholders.

• Create and oversee creation of original content that reflects the UNH brand.

• Work closely with project management to facilitate development of marketing communications and content so that CPA's numerous time-sensitive materials are completed on time.

• Collaborates with CPA colleagues and campus partners to execute strategy and create content.