Director, Paid Search

Business Overview

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Who you are: You will serve as the primary day-to-day client contact on a specific piece(s) of business. This role involves deep client vertical knowledge which leads to managing the account, developing and executing innovative search media plans that address the client's strategic objectives. You will also be responsible for the development of strong paid search teams leading the execution of world-class search programs.

Responsibilities

* Key participant in strategic search planning and execution

* Accountable for campaign performance and meeting client goals.

* Demonstrates ability to present and sell strategies/plans through to the client.

* Ability to provide thought leadership in an evolving Search landscape.

* Identifies additional opportunities and partners with VP/SVP to up-sell and cross-sell to the client.

* Relationship liaison between the client, the partner agency and the search practice.

* Develops client / partner agency presentations alongside the VP/SVP and contributes to enterprise level strategy.

* Supports external Business Development and Marketing initiatives such as sales pitches, case studies, etc.

* Accountable for setting expectations, providing feedback, and developing the team.

* Ensures team has received all tools and training to excel in their roles. This includes but is not limited to our own SOURCE training and MSFT Excel.

* Oversees the day to day use of Asana (project management software) and implementation of our SOURCE guides to deliver a best-in-class product that also optimizes workflow

* Ability to judge and quantify results of media efforts placed on behalf of our clients (i.e., understand/describe impact of results, compare actual results to needs of client) and the ability to translate this data into a story

* Working knowledge of online performance tracking and measurement tools

* Proven ability to represent company philosophies and expertise to external parties; including clients and partner agencies

* Experience in growing, managing, and inspiring internal search teams; strong leadership and administrative skills. Fosters an environment that enables action

* Proficient in Google Ads, Bing Ads and third party bidding platforms

* Proficient in Microsoft Office

* KINESSO does not require candidates to have a college degree

* 7+ years of experience in media/search agency, advertising agency, or similar media environment. Experience in a previous SEM role is required. SEO experience is a plus.

* Knowledge of Asana or other project management platforms a plus

* Continued enthusiasm towards the medium and the desire to constantly educate one's self on the latest information

* Strong interpersonal skills including clear communication skills

* Solid organizational skills, attention to detail, and accuracy when working with numbers

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.