Social Media Specialist

Job Description

Typical duties may include but are not limited to:

• Manages the design and development of university-level social media content that supports the University's marketing and communications initiatives within FGCU Athletics and across campus.
• Provides creative leadership in generating original ideas for marketing and social media strategies that achieve strategic goals; ensures that the designs follow the correct branding; and are in-line with appropriate targets and timelines.
• Oversees the maintenance, executes updates, and evaluates strategies for effectiveness of the university's social media channels.
• Collaborates with colleagues and departments to manage and maintain a strategic social media calendar.
• Creates an engaging environment for students and staff to provide content.
• Researches marketplace competitiveness, anticipates trends within the social media platforms and identifies opportunities through systematic analysis.
• Edits graphics templates for posting relevant information on all social media channels.
• Creates content and independently produces and captures photos and videos for social platforms.
• Develops new techniques, systems, and procedures to enhance the marketing efforts of the university and assists with development of the overall social media strategy for the university.
• Reviews progress, evaluates effectiveness of social media marketing, implements new processes, and promotes best practices; tracks and reports social media metrics.
• Actively monitors, manages and responds to comments and messages across social media channels.

Other Duties:

• Other job-related duties as assigned.

Additional Job Description

Required Qualifications:

• This position requires either six years of directly related full-time experience or, as an alternative, a Bachelor's degree from an accredited institution in graphic design, marketing, communications, or a related field and two years of full-time experience directly related to the job functions.
• Professional full-time experience in marketing, public relations, social media, or website development.
• Experience with publishing, imaging, or graphics software (Adobe Creative Suite or other specialized publishing or editing software) and social media monitoring software.

Preferred Qualifications:

• Four years professional full-time experience in marketing, public relations, social media, or website development.
• Work experience in collegiate athletics.

Knowledge, Skills & Abilities:

• Knowledge of policies, procedures, and regulations pertaining to the position, including those dictated by the NCAA and Atlantic Sun Conference.
• Knowledge of marketing strategies and communication principles.
• Knowledge and experience designing, implementing and assessing the effectiveness of marketing strategies and promotional materials.
• Knowledge of and ability to create and post photographs/videos to various social media sites.
• Knowledge and ability to recognize and implement video, broadcast production techniques and standards, branding and marketing principles.
• Knowledge and proficiency in use of publishing and design software
• Excellent interpersonal, verbal and written communication skills.
• Strong organizational skills and an ability to prioritize and complete simultaneous projects within deadlines.
• Ability to work under pressure and meet close deadlines.
• Ability to work successfully as both a member of a team and independently with minimal supervision.
• Ability to interact in a professional manner with a diverse group of staff, faculty, students, and the community in a service-oriented environment.
• Ability to analyze problems and develop creative solutions to complex issues.

Pay Grade 16