Senior Web Optimization and Personalization Specialist

If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

What You'll Do:

The Senior Web Optimization and Personalization Specialist will be expected to manage customer journeys and personalization efforts throughout WGU's web strategy! In this role, you will report directly to our Manager of Web Operations and work with key leaders across the department to develop and track website goals and key metrics. You will work closely with team members in our marketing department to determine strategy and key metrics to further the student journey and ensure every experience across the site is driving the user through their journey. You will independently lead the optimization strategy from defining hypotheses, through conducting traffic and conversion analysis, collaborating with teams to ensure content is optimized and strategy is implemented.

Main Responsibilities Include:

• Work with a team to manage a personalized web experience for return visitors.

• Work with the user experience and testing team to plan, implement, and analyze new experiences for users on the WGU website.

• Monitor content across the site and brainstorm ideas to optimize pages, experiences and flows toward key metrics.

• Understand the customer journey and categorize page purposes based on that journey.

• Be the lead on accessibility and DE&I efforts for the web to enhance student journeys.

• Manage relationships with SEO, Website, and Paid teams to help match audience targeting with correct calls to action and journey progression.

• Monitor page analytics and work with analytics team to understand users and their behaviors.

• Optimize current pages as well as approving future pages and their purposes.

• Work with senior stakeholders to help explain personalization, get ideas for future tests, etc.

• Performs other related duties as assigned.

Knowledge, Skills, and Abilities You'll Need to be Successful:

• 4+ years of in-house or agency experience within a successful web business, driving conversion improvements, SEO performance and content management.

• Understanding of personalization strategy and Adobe Target or other personalization software.

• Ability to use web analytics for driving improvement ideas from customer journey insights.

• Experience with Adobe Analytics, Adobe Experience Manager, Optimizely, Adobe Audience Manager or other related software programs.

• Proven track record of driving successful outcomes in optimizing customer journeys and improving conversion rates on site.

• Demonstrate understanding of content strategies tactics.

• Knowledge and experience with conversion rate optimization.

• Strong analytical skills, strong data skills and experience with analytics platforms.

• Strong communication skills and a creative mindset.

• Strong testing background with a mindset to always be testing.

• Ability to use personalization software and track and report on campaign performance.

• Team player with an attitude of collaboration with other teams.

What is Required:

Minimum Qualifications:

• 5+ years of experience with analytics

• 5+ years of experience with a CMS such as AEM

• Bachelor's Degree in a related field required

Preferred Qualifications:

• Knowledge of personalization and testing tools such as Adobe Target

• Working knowledge of HTML or markdown a plus.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.

• Must be able to lift up to 15 pounds at times.

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The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

How to apply: apply online

Full-time Regular Positions(FT classification, standard working hours = 40)

This is a full-time, regular position that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.

The University is an equal opportunity employer.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.