Director of Marketing

Organizational Overview 

‍Each year in the United States, billions of pounds of food go to waste. At the same time, over 35 million Americans experience food insecurity. The Farmlink Project is a non-profit organization that connects farms with surplus to food banks to feed people in need, reduce carbon emissions & empower the next generation of changemakers in the food system. The Farmlink Project is a virtual organization with ~20 employees. This is a fully remote position; we are accepting applicants in all U.S. time zones.

Job Summary

The Farmlink Project is looking for a strategic, creative, and innovative Director of Marketing to help grow our brand, storytelling, and marketing analytics. This critical leadership role involves overseeing The Farmlink Project’s marketing team, including everything from brand to product and performance marketing. The Director of Marketing will be responsible for not only increasing The Farmlink Project’s brand awareness, but also increasing digital fundraising efforts. The role will require that you are an expert communicator and collaborator alongside thinking outside of the box to grow The Farmlink Project’s brand. This role will report to the CEO, collaborating closely with the Head of Partnerships and Director of Development and manage 2-3 marketing and creative team members.

This is a fully remote position; we are accepting applicants in all U.S. time zones.

Compensation

The starting salary range for this role is $100,000 - $140,000 with a competitive benefits package.  Exact compensation details will be commensurate with experience.

Responsibilities

• Develop and execute the annual marketing strategy and plan

• Build a marketing calendar that takes into account all of Farmlink’s digital channels

• Build marketing campaigns that help us reach both current and new donors

• Manage and develop the current marketing team members

• Deeply understand donor audience and build donor segmentation and journey

• Implement and analyze key performance marketing metrics

• Excellent written and verbal communication skills

• Ability to manage press and public relations

• Help ensure that The Farmlink Project’s visual identity and brand message is consistent and resonates among our target audiences

Skills and Experience

• BA/BS in marketing, communications or related field (preferred)

• 8-15 years of experience in marketing or related field

• Excellent written and verbal communication skills

• Ability to manage and grow a team

• Experience working with creative and design teams

• Experience in non profit a plus

Commitment to a Diverse, Equitable, and Inclusive Culture: 

We all have a stake in the food system. The Farmlink Project aspires to collaborate with a diverse network of individuals, communities, and organizations as we work towards a more equitable and food secure future. As a young organization founded by university students, we are strongly committed to diversifying our workforce and making Farmlink an inclusive space for all backgrounds. We recognize that this is a process demanding constant attention and growth; as an organization, we commit to educating ourselves and being better. Thus, we are recruiting for individuals who share our commitment to creating and embodying a diverse, equitable, and inclusive culture. 

The Farmlink Project is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.