Director, Omnichannel Orchestration & Marketing Automation (Hybrid)

Otsuka Pharmaceutical Company is a global healthcare company with the corporate philosophy: "Otsuka-people creating new products for better health worldwide." Otsuka researches, develops, manufactures and markets innovative products, with a focus on pharmaceutical products to meet unmet medical needs and nutraceutical products for the maintenance of everyday health.

The Omnichannel Center of Excellence is dedicated to driving innovation, building and delivering capabilities that enhance Otsuka's opportunity make an impact in the lives of those we serve. We achieve this through our relentless focus on customer centricity, patient empathy, expertise in enabling Otsuka to educate on pathways for disease education and awareness of management options, and our unwavering commitment to supporting access to treatment.

As a Director, Omnichannel Orchestration & Marketing Automation, you will be a champion of Otsuka's culture and values, and will build and lead our Omnichannel Orchestration & Marketing Automation team within the Omnichannel Center of Excellence (COE). This position will be a member of the COE leadership team shaping and implementing an ambitious vision for orchestration and marketing automation and responsible for leading the automation and delivery of Omnichannel tactics, campaigns, and journeys across channels, including email, media, web and CRM. This role will involve working with omnichannel leads, brand teams, business and cross-functional teams to evaluate opportunities and plan and execute initiatives. This role will include overseeing a team of orchestration specialists and technical specialists. You will report to the Executive Director, Omnichannel Center of Excellence.

This position is based in Princeton, New Jersey. Otsuka maintains a hybrid work policy.

Job Description:

• Develop and implement the overall strategy and process for scaling the Omnichannel Orchestration & Marketing Automation capability, ensuring use cases and applications are prioritized, planned and implemented in alignment with enterprise goals.

• Oversee the end-to-end delivery of consistent, customer-centric marketing experiences across channels, translating business requirements into functional needs and activities that can be implemented by cross-functional teams and external partners.

• Proactively seek & implement optimize orchestration & automation processes & operations.

• Partner with cross-functional teams, brands, and Omnichannel leads to prioritize delivery of Omnichannel tactics, build implementation plans, manage project budgets, and oversee agencies and vendors.

• Maintain a strong understanding of journey orchestration and marketing automation platforms and tools (e.g., SFMC), including their capabilities and limitations, to ensure that they are effectively leveraged to address business objectives.

• Collaborate and work closely with the Advanced Analytics team to apply insights on recommended channels, timing, and sequence to develop personalized customer journeys.

• Provide leadership and mentorship to a team of journey orchestration and marketing automation specialists, adopting agile methods to develop and deliver tactics.

• Collate and disseminate journey orchestration and marketing automation best practices across brands and evaluate new capabilities in to improve the customer experience.

• Support Content Management Team to deploy assets to field and customers and identify the most effective channels.

• Ensure that delivered tactics are measurable and track KPIs on campaign and journey performance in partnership with Advanced Analytics Team

• Identify and escalate potential execution risks and their impact on stakeholders.

• Establish the highest level of performance by continuously monitoring accuracy of delivery and implementing improvements, and ensuring solutions are properly integrated with existing systems/ processes.

• Work hand-in-hand with the Center of Excellence leads (Business Partners, Content and Delivery) to transforming meaningful insights into meaningful customer engagement activities.

• Oversee the financial management of orchestration & automation aligned with brand/business strategies by working with relevant stakeholders to set an annual budget, allocate resources, and manage vendor relationships.

• Model Otsuka's core competencies (Accountability for Results, Strategic Thinking & Problem Solving, Patient & Customer Centricity, Impact Communications, Respectful Collaboration & Empowered Development) that define how we work together at Otsuka. Key matrixed partners included: Brand Marketing, Creative / CRM / Digital agencies, Media, Market Research, Analytics, Otsuka Information Technology (OIT), Sales Operations, and Medical/Regulatory/Legal integrated business partners.

• Remain up-to-date on industry trends and develop strategic industry partnerships related to Omnichannel analytics to strengthen Otsuka analytical methods and outcomes

Minimum Qualifications:

• Bachelor's Degree / Advanced Degree - Scaled Agile Certification

• Minimum 5-7 years of experience.

• Experience serving as a Scrum Master within an agile delivery team & planning associated with operational or technical delivery.

• Strong experience with Digital Promotions inclusive of First party assets & 3rd Party Assets

• Experience managing Email Delivery and Automation, Website Assembly, and/or Digital Media optimization.

• Experience overseeing delivery of multi or omnichannel marketing customer experiences.

• Experience in AI/Machine Learning initiatives from initiation through completion with particular focus on automated deployment.

Preferred Knowledge, Skills, and Abilities:

• Demonstrated leadership and coordination of resources to deliver in line with a single cohesive strategy.

• Skills: Adobe Campaign Adobe Experience Manager / Web Analytics Tealium Audience Stream Tealium IQ JIRA Atlassian Confluence Adobe Target Adobe Audience Manager RedHat Process Automation Manager

• Comprehensive knowledge of voice of the customer techniques and project management tools

• Advanced Excel, SQL, and analytical skills

• Advanced verbal / written communication and presentation skills; with the ability to collaborate effectively with cross-functional teams

• Strong Agile / Scrum skills

• Strong negotiating and interpersonal skills

• Strong decision-making skills

• Ability to leverage data to tell a meaningful story

• Experience building high-performing teams

• Knowledge of pharmaceutical legal, regulatory, and medical processes

Our Benefits:

#LI-Hybrid

Competencies
Accountability for Results - Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
Strategic Thinking & Problem Solving - Make decisions considering the long-term impact to customers, patients, employees, and the business.
Patient & Customer Centricity - Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
Impactful Communication -Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
Respectful Collaboration - Seek and value others' perspectives and strive for diverse partnerships to enhance work toward common goals.
Empowered Development - Play an active role in professional development as a business imperative.

Come discover more about Otsuka and our benefit offerings; https://www.otsuka-us.com/careers-join-otsuka.

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