Director Product Marketing, Heroku

salesforce.com, inc.
United States, California, San Francisco
1 Market Street (Show on map)
Nov 09, 2024
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place. Role Description: The Director Product Marketing will play a pivotal role in shaping Heroku's perception in the market. Reporting to the CMO, this leader will be responsible for Heroku's thought leadership messaging and content, editorial calendar, executive communications, and speaker bureau; pushing the narrative to gain mindshare for Heroku in various market categories, open source, and customer communities. Responsibilities: You will be part of the marketing leadership team and instrumental to Heroku's go to market strategy. As the first hire, you will define the strategy and narrative for thought leadership and foster an environment of creativity and experimentation in establishing this function. You will work closely with the executive leadership team, product management, and with Heroku customers to deliver compelling narratives. Messaging and narrative: Develop thought provoking and insightful narratives and perspectives on trends and topics in our industry and technology space Editorial: Develop a thematic editorial calendar with thought leadership content to increase awareness of Heroku Executive Comms: Support Heroku executives in building their profiles across the industry through bold and authentic narratives for media placement, speaking opportunities and thought leadership engagement. Paid Media: Develop strategic paid media strategy for sponsored articles, interviews, videos, and podcasts of key spokespeople. PR and AR: Work closely with PR and AR teams to develop and execute strategies for earned media and coverage Develop and run speaker bureau program within Heroku employees based on Analytics: Track and analyze performance and ROI of thought leadership programs Requirements 10+ years of experience in product or solutions marketing, communications, journalism, or as industry analyst Experience with developer and IT Executive audiences and knowledge of cloud native, open source, Kubernetes, and developer tool ecosystems. Ability to strategize and craft compelling narratives and strong storytelling skills You will have experience in defining strategy and coaching teams through execution. Excellent communication skills and the ability to present to executive leaders, cross-functional partners, customers, and partners. Expertise in creating strong working relationships with cross-functional teams and align with global stakeholders Experience in building scalable programs and demonstrate the ability to drive cross-functional alignment Self starter with a builder's mindset Accommodations If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form. Posting Statement At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com. Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce. Salesforce welcomes all. Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records. For Colorado-based roles, the base salary hiring range for this position is $159,000 to $230,600. For Washington-based roles, the base salary hiring range for this position is $174,800 to $253,600. For California-based roles, the base salary hiring range for this position is $174,800 to $276,600. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.