VP GTM & Customer Product Adoption

The Vice President of Go-To-Market & Customer Migration reports directly to the Senior Vice President of Corporate Strategy, Go-To-Market (GTM) & Operations and is accountable for delivering highly effective & efficient GTM strategies for Lumen's product, sales & marketing functions. The role is directly responsible for innovating & overseeing Lumen's GTM approach, building a highly repeatable GTM strategies for net new sales, expansion sales, and customer migrations, while ensuring highly effective product, sales and marketing content is built and leveraged across the end-to-end sales & customer lifecycle.

The ideal candidate will lead with Lumen's cultural attributes top of mind, be highly collaborative, have intimate knowledge of commercial strategy, enterprise product management, product marketing & sales enablement, and have a deep understanding of the end-to-end B2B commercial process required to drive positive impact across all aspects of sales growth.

• Recruit, hire, build out and oversee Lumen's GTM & Customer Migration team, inclusive of GTM program managers, customer migration program specialists, and GTM business analysis.
• Lead and oversee the continuous improvement of Lumen's GTM process by developing and monitoring GTM key performance indicators (KPIs) that provide actionable insights & improvement recommendations to product, sales, marketing and executive leadership team; lead the operationalization and deployment of recommended improvements.
• Develop, launch and oversee Lumen's Customer Migration Factory, a highly repeatable and scalable migration program to help accelerate customer's movement from legacy to strategic Lumen solutions.
• Oversee the development of all necessary sales and customer migration content. Establish migration KPIs that enable senior leadership to track & monitor migration progress.
• Guide and govern all key aspects of GTM success, including the delivery and use of repeatable and scalable product sales guidance and supporting bill of materials content.
• Partner closely with Lumen's SVP of Product Management, SVP of Segments, senior product leadership, product marketing leadership, and the SVP of Sales Enablement & Operations to ensure a One Lumen approach to all aspects Go-to-market, inclusive of establishing a clear GTM strategies and deliverables.
• Head strategic planning for GTM and Customer Migrations, inclusive of recommending improvement strategies for product and sales execution.
• Facilitate the adjustment and enhancement of GTM KPIs as necessary to better assess performance and adjust ongoing GTM strategies & programs as needed.
• Lead, mentor, model, coach and develop a high-performing GTM & Customer Migration team. Foster a culture of continuous improvement and data-driven decision-making.

* Bachelor's degree in business administration, or related field; MBA preferred.
* 15+ years of experience in GTM or related product, sales or marketing experience, with at least 5-7 years in a leadership role.
* Strong, proven expertise in building and leading with data and GTM performance metrics.
* Proven experience managing complex customer migrations and/or equivalent sale programs
* Exceptional analytical skills with the ability to translate complex data into actionable insights.
* Excellent leadership and team management skills.
* Strong presentation, communication and collaboration abilities, with a focus on cross-functional partnerships.
* Experience in budget management and resource allocation.

In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.