B2B Product & Solutions Mktg Manager II

We are looking for our new Product and Solutions Marketing Manager - B2B to join Axway's family. In this role, you will lead and shape product marketing across EMEA, North America, LATAM, and APAC, supporting influential B2B customers worldwide. You'll drive the strategic positioning of our products for maximum market impact, working closely with global product, marketing, and sales teams to ensure our solutions meet and exceed evolving market demands.

Learn more:

Axway B2B portfolio: https://www.axway.com/en/products/b2b-integration

• The current and future state of B2B integration: https://resources.axway.com/b2b-products/white-paper-age-of-transformation-b2b-integration

• Customer stories: https://www.axway.com/en/customers/customer-stories

• Gathering insights to evaluate market trends, identifying customer needs and pain points, analyzing product capabilities and competitive differentiation to define a clear value proposition.

• Strengthen communication of the product value by aligning it with the market and enhancing the messaging to convey our unique value.

• Lead GTM planning and execution, aligning with cross-functional teams to drive product launches and ensure cohesive product storytelling across regions.

• Conduct and leverage market and competitive research to inform strategic product marketing decisions.

• Define and continuously refine customer personas and buyer journeys to ensure product messaging resonates with target audiences, aligning product offerings with customer needs.

• Collaborating cross-functionally with various departments to reinforce product messaging and improve alignment with market needs.

• Provide sales and customer-facing teams with tailored insights and competitive positioning to engage specific customer personas.

• Support the Marketing and Sales team's efforts in customer acquisition, cross-selling, upselling, and retention with data-driven resources.

• Develop thought leadership materials, including whitepapers, case studies, and digital content, to strengthen Axway's position as a leader in B2B technology.

• Bachelor's degree in business, marketing, IT, or a related field (master's preferred)

• 5+ years of experience in product marketing or a similar role, ideally within the B2B technology sector.

• Strong knowledge of B2B markets, industry trends, and the IT ecosystem, with a proven ability to stay updated on competitive landscapes and emerging technologies.

Company Overview

At Axway, we're more than a company-we're a pioneer. For 25 years, we've been empowering organizations to achieve digital transformation and unlock innovation. With a presence in 100 countries, 11,000+ customers, and a global team of over 1,400+ passionate professionals, Axway is driving the future of enterprise integration.

We're on a mission to a be the leaderin our space, empowering our customers withsecure, mission-critical softwareto manage and deliver impactful business outcomes from all theirdigital business interactions.

Why Axway?

We believe in the power of togetherness. When you're part of Axway, you're part of a culturally rich and globally connected community that thrives on exchanging ideas and tackling challenges head-on. Whether working remotely or onsite, you'll find camaraderie, collaboration, and the support of leadership to inspire you daily.

Here, you'll grow, innovate, and succeed because we're better together. Each step forward in your personal journey is one we take as a team. Join us, and let's accomplish extraordinary things together.

Axway is a proud member of 74Software. Learn more about how Axway is transforming the future:https://www.axway.com/en.

Ready to shape the future? Let's get started-because at Axway, together, we can. Together, we will.

Axway is an EEO and AA Employer

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