Digital Marketing Test Lead

TEKsystems
$50.00 - $70.00 / hr
United States, New York, Melville
Nov 09, 2024
Our customer is looking for a Marketing Operations resource to help manage all things Paid Media in FY25! We're open to candidates in both locations - Melville, NY and Davidson, NC. Google Ads, Bing and Meta experience is a must. Description: The Digital Marketing Test Lead develops and owns the execution of all tests across multiple platforms such as Google, Meta, Bing, LinkedIn, and Reddit. The ideal candidate for this role brings a "can do" mindset and is not afraid to "roll up their sleeves" to learn and apply industry best practices in campaign & account performance to strive for higher standards. Responsibilities: * Collaborates with test and agency leads to design and execute test campaigns * Owns end-to-end design & execution (e.g., define audience & budget, identify creative needs) in partnership with internal and external partners * Identifies roadblocks and facilitates solutions to deliver testing throughput * Responsible for monitoring and ensuring quality of tests * Creates and maintains artifacts for testing (e.g., test briefs) * Create campaigns and implement updates to campaign parameters on digital marketing (e.g., Google, Bing, and Meta) * Ensures the quality and performance of campaigns through rigorous in-platform QA (e.g., audiences, location, headlines & descriptions, URLs) * Troubleshoots issues and develops solutions in collaboration with internal (e.g., analytics) and external stakeholders (e.g., agencies, Google / Meta) * Performs analyses to uncover opportunities to further improve the account across tactics (e.g., search, retargeting, new customer acquisition) and supports ideation and refinement of testing hypotheses * Tests new products and optimizes tactics to enhance campaign effectiveness * Proactively monitors campaign performance metrics (e.g., spend, attributed ROAS) and works * with internal and external partners to implement adjustments to optimize performance * Stays up to date with latest trends & knowledge in the industry * Acts as a thought partner for test leads and pod leads to define & execute on testing roadmap that ladders up to the organization's key strategic goals * Collaborates with measurement lead to deep dive on test measurement, conducting analyses and forming hypotheses from test learnings and results to iterate on campaign optimization * Manages multiple projects and meet deadlines in a fast-paced environment. * Fosters the MSC Culture in the department and throughout the company to ensure fulfillment of MSC's vision and unity of purpose. * Participates in special projects and performs additional duties as required Qualifications: * Bachelor's degree required * 3+ years of relevant work experience in digital marketing across multiple platforms (e.g., Google, Meta, Bing, LinkedIn, Reddit) * Knowledge of digital marketing concepts (e.g., tROAS, CPC, diminishing return), tactics (e.g., search, retargeting, acquisition) and campaign components (e.g., audience, ad sets, ad groups) * Experience with optimizing & managing accounts and campaigns (e.g., tROAS, spend mix) to achieve the highest marketing ROI (i.e., highest incremental ROAS) * Familiarity with various testing and optimization methodologies (e.g., A/B, geo test) * Agile mindset and domain-specific expertise to support backlog development and resolve blockers * Creative problem solving - able to develop mitigation plan to ensure on-target delivery of campaigns / experiences * Strong team player, collaborator, and individual contributor * Strong communication skills with ability to translate technical insights to actionable next steps * Strong problem solver with ability to implement solutions and manage progress * Analytical and data-driven, with ability to use data to make decisions, draw insights * Strong attention to details and commitment to quality assurance Bonus Points If You Have: * Certification in Google Ads / Meta Media Buy / Bing Ads Other Requirements: * A valid driver's license may be required. * Position requires travel on an as needed basis. Workplace Remote / Hybrid: Monday and Tuesday onsite in Melville, NY OR Davidson, NC Must sit in EST About TEKsystems: We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.