Director - Central Category Strategy

Job Title: Director - Central Category Strategy

Division: Consumer Products Division

Location: New York City, NY

Reports to: VPs, Category Development & Strategy Hair, Skin and Cosmetics

Who We Are:

For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oreal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world's #1 beauty brand with L'Oreal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.

What We Are Looking For:

An individual who can leverage deep shopper and social insights for selling opportunities & exhaustive category analysis to identify growth opportunities.

This individual should help establish omni-channel profitable strategies and accelerate the growth of the Cosmetics, Skincare, Haircare and Color categories and our brands.

Key Responsibilities:

Help Create, gather insights and compile rationale to build a CPD Category strategy framework

• Based on insights and customer knowledge, Identify CPD Long term brands growth opportunities and bridged brand strategy with Category Strategy to maximize the potential.
• Contribute to translating brand strategy into CPD category swim lanes
• Develop perspectives on 'where to play' and 'how to win' for CPD portfolio
• Align leaders on go-to-market "swim lanes" by category - and arbitrates across brands
• Identify gaps / pitfalls of brand & global CPD strategies vs market trends
• Prioritize across the CPD portfolio of brands key levers, including: tentpole moments, distribution, pricing, promotion, target consumer groups
• Reduce in-year re-alignment and debate across brands using clear up front guard rails

Measures of Success:

• Contributes to defining Clear Portfolio Strategy in Major Avenues for example Brand Swim lanes, Price/Promo Strategy, Exclusive Strategy.
• CPD market share gains in line with Budget across all channels
• Mines relevant Consumer & Shopper insights that help build the CPD strategy
• Effectively works with internal stakeholders (Category Development, Marketing, BAL, Sales, RGM) to compile information to help build these strategies
• Helps Build 3Y CPD Vision Creation for all Categories
• Multi Functional Team 360 feedback

The Network you Would Work With:

Internal: General Managers, SVP Sales, Brand Category Heads, Brand Business Development, New Channel Lead, eCommerce Channel Lead, Customer Team Leaders, DMI, LAB and Category Development Management, BALs

External: Customer Total Beauty Head, Customer Category Head, Customer Buyer

Required Qualifications:

• Minimum 4 years' experience in Category Development, Sales, or Marketing role
• Multi category experience preferably in the Beauty Space (Haircare, Skin Care, Hair Color, Cosmetics)
• Shopper insights knowledge
• Achieve a level of influence internally in the Loreal Organization
• Shown ability to have a clear plan and vision for the category and can/have mobilized the internal teams (DMI, Marketing, Sales, CMI) to execute against the plan
• Provide clear structure and guidance in recommendations and know how to drive action plans
• Systems knowledge in Nielsen POS, Nielsen OmniPanel, Spectra, Rakuten, Numerator, Spate, Social Listening Quid, Suzy Surveying, Talk walker
• Role is based in NYC area
• Overcommunication, Priority Mindset, Active Learner, Curiosity, Project management, able to be flexible and Flow to Work

What's In It For You:

• Salary Range: $117,400 - 167,300 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oreal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don't meet every single requirement?At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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