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Senior Manager, Veeva Customer Relationship Management & Omnichannel

Supernus Pharmaceuticals
United States, Maryland, Rockville
Nov 11, 2024
Description

Job Summary:

The Senior Manager of Veeva Customer Relationship Management (CRM) & Omnichannel will lead the strategy, implementation, and optimization of Veeva CRM and associated omnichannel capabilities to drive commercial excellence. This role will function as the primary source of contact for the Veeva platform, ensuring integration of digital engagement tools while maximizing the effectiveness of commercial operations. In this role, incumbents collaborate with various Commercial and Medical Affairs business partners to identify new, and support existing CRM functionality related to Key Opinion Leader (KOL) Engagement, Suggestions, Next Best Action, Integrated Scheduling, and Contract Lifecycle Management (CLM).

Essential Duties & Responsibilities:



  • Analyzes sales and marketing business requirements and translates them into functional specifications for Veeva CRM.
  • Collaborates with business stakeholders to gather and document business needs, objectives, and processes related to Veeva CRM as it pertains to KOL Engagement, Omnichannel Marketing, and Other Sales related functions.
  • Identifies opportunities for process improvement and recommends solutions to enhance the functionality and effectiveness of Veeva CRM and Marketing processes.
  • Provides technical expertise related to the configuration of Veeva CRM and perform data analysis and configuration deliverables related to business processes.
  • Conducts user acceptance testing and provides training and support to end users.
  • Documents system configurations, data flow processes, test scripts, functional specifications, and training.
  • Ensures document integrity and version control by leveraging SharePoint or other Microsoft office suite tools.
  • Develops and maintains a deep understanding of Veeva CRM, Marketing capabilities, and best practices.
  • Troubleshoots and resolve issues related to Veeva CRM and Omnichannel Marketing functionality, data integrity, and system performance.
  • Remains informed of industry trends and advancements in Veeva CRM and provides recommendations for system enhancements and upgrades.
  • Remains informed of new upgrade releases in Veeva CRM and partners with customers to evaluate and implement changes as needed.
  • Responsible for the Help Desk operational guidance and support related to application tickets, setting, and monitoring Service Level Agreements, coordinating training, and remediating User issues.
  • Provides support across all areas of CRM system development lifecycle (SDLC) and creates training documentation for all supported applications.
  • Works with stakeholders, as needed, to identify data and analytics requirements and ensure successful implementation in the data platform.
  • Attends customer facing meetings to communicate standards and directions, as well as advise on technology solutions and capabilities in CRM.
  • Collaborates with external technology vendors and internal IT teams to ensure the successful integration of Veeva CRM and Omnichannel Marketing features with other systems and applications.
  • Other responsibilities and projects as assigned.


Supervisory Responsibilities:



  • Provides leadership and management in an effective manner consistent with Company Values towards defined Corporate Objectives.
  • Understands Company Policy and procedure to be able to guide direct reports appropriately.


Knowledge & Other Qualifications:



  • Bachelor's degree in business, marketing, analytics, or related field with a minimum of six years of experience in CRM analysis. Experience in the pharmaceutical or biotechnology industry is preferred.
  • Strong understanding of commercial data and the commercial eco-system.
  • Strong analytical and problem-solving skills, with the ability to interpret and present complex data.
  • Excellent communication and interpersonal skills, with the ability to work effectively with diverse teams and stakeholders.
  • Detail-oriented, organized, and self-motivated, with the ability to manage multiple projects and deadlines.


Other Characteristics:



  • Ability to work independently and as part of a team and maintain high ethical standards of integrity and quality.
  • Ability of having an innovative and dynamic approach to work.
  • A self-starter able to work independently but comfortable working in a team environment.
  • Ability to consistently exhibit Supernus Values in interactions with employees at all levels of the organization, vendors, customers and others.
  • Capable of performing other duties as assigned by Management.
  • Authorized to legally work in the United States without visa sponsorship.


Physical Requirements/Work Environment/Travel Requirements:



  • Sedentary work. Exerting up to 10 pounds of force occasionally and/or carrying objects. Sedentary work involves sitting most of the time.
  • The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer screen, iPad, or other electronic device; and extensive reading.
  • The worker is not substantially exposed to adverse environmental conditions.


Compensation:

At Supernus, we offer a competitive compensation package that reflects your experiences and contributions. The expected salary range for fully qualified candidates applying for this role is $146,000 to $173,000. This range is what the Company reasonably expects to offer for the position and is not reflective of the full compensation scale of the role. This range may be modified in the future. An individual's salary within the range is based on multiple factors, which may include and are not limited to education, relevant experience, knowledge, length of industry experience and organizational needs.

Base salary is one part of the overall compensation package, which includes the opportunity to participate in employee stock purchase programs and performance-based bonus programs.

Supernus Pharmaceuticals is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, age or any other characteristic protected by law.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
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