Director, Product Marketing - New Audiences

Figma
parental leave, remote work
United States, California, San Francisco
116 New Montgomery Street (Show on map)
Dec 06, 2024
Figma is growing our team of passionate people on a mission to make design accessible to all. Born on the Web, Figma helps entire product teams brainstorm, design and build better products - from start to finish. Whether it's consolidating tools, simplifying workflows, or collaborating across teams and time zones, Figma makes the design process faster, more efficient, and fun while keeping everyone on the same page. From great products to long-lasting companies, we believe that nothing great is made alone-comemake with us! Figma is looking for a leader to join our Product Marketing team. You'll be overseeing various product areas and go-to-market strategy for new audiences we want to reach. This is an amazing opportunity to help build out the marketing foundation at Figma, work on a quickly innovating product, and be a part of a passionate user community. This is a full-time role that can be held from one of our US hubs or remotely in the continental United States. What you'll do: Lead go-to-market strategy, planning, and execution for new products and audiences Be a strategic partner to the Product team and contribute to the future of Figma with your expertise in our market, competitors, and customers Craft differentiated messaging and positioning informed by user research and insights Roll up your sleeves and help lead new product launches and campaigns when needed Enable our customer-facing teams to help improve sales efficiency through impactful enablement programs Partner with the broader marketing team to execute campaigns that drive new signups, expansion, and/or product adoption Build and coach a small team of product marketers; lead with a passion for learning and development Help us build PMM team culture and processes-be it better ways to measure success, communicate as a team, share learnings, plan cross-functionally, and more We'd love to hear from you if you have: 10+ years in product marketing or a related marketing roles in the Saas industry 4+ years hiring, coaching, and managing direct report(s) or team lead Demonstrated ability to learn new products and industries-unafraid to dive into the nitty gritty technical details Excellent writing and storytelling skills Demonstrated track record of being able to lead partners at all levels, from individual contributors to senior executives. Must have experience driving executive-level conversations. While it's not required, it's an added plus if you have Experience working on Design tools At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you're excited about this role but your past experience doesn't align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. Pay Transparency Disclosure If based in Figma's San Francisco or New York hub offices, this role has the annual base salary range stated below. Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information. Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles. Figma's compensation and benefits are subject to change and may be modified in the future. You may view our Pay Transparency Policy by clicking on the corresponding link. Annual Base Salary Range (SF/NY Hub): $250,000 — $338,000 USD At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities. Examples of accommodations include but are not limited to: Holding interviews in an accessible location Enabling closed captioning on video conferencing Ensuring all written communication be compatible with screen readers Changing the mode or format of interviews By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with the applicable candidate section of Figma's Privacy Policy.