Senior Content Strategist

Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.

The Senior Content Strategist, B2B Marketing, collaborates closely and effectively with the head of B2B Marketing, and internal cross-functional teams including Business Development, Partner Management, Academic and Product Services, Product Marketing, Brand and others, and external stakeholders including University Partners and other third parties, to drive compelling and strategic

content for B2B initiatives.

The Senior Content Strategist works closely with the head of B2B Marketing to develop and finalize content encompassing email and sales communication assets, website articles, social media posts, conference/event scripts and presentations, and marketing campaign deliverables to serve the initiatives of the Business Development/Inside Sales teams.

The Senior Content Strategist will coordinate efforts with the Risepoint Brand Team to position and schedule the release of select external-facing assets.

• Determine writing approaches/strategies for new partner growth initiatives. Responsible for the definition of key audience personas and developing content to engage personas throughout the business lifecycle. Deliver content and messaging in support of key B2B team communication priorities (conference/events, campaigns, sales tools)
• Develop and deliver content aligned to Risepoint branding, and core strategic goals in each piece written; Analyze content usage, performance metrics, and trends to evolve the efficiency of content across use cases
• Writes scripts for conference addresses, brief remarks, talking points, partner interview questions, webcasts, blogs posts, ghost writing articles, and other communication tools for B2B use as needed
• Write B2B-relevant content for use on Risepoint.com, in coordination with Brand Team, including articles, partner interviews, and landing pages for gated delivery of thought leadership assets
• Write and publish social media posts in support of B2B activities and events. Ensures materials align with brand communication, positioning and tone of voice
• Coordinates email initiatives with email team to develop and deliver targeted deployments for B2B campaigns, and events, such as salon dinners 10%
• Works in tandem with head of B2B Marketing, BD team members, Brand Team (vendor manager) and various academic association points-of-contact to expedite conference and event-planning, presentations, and delivery/return of display assets
• Monitors the hello@risepoint.com inbox 4-5 times per week and directs requests to the appropriate department/channel for prompt responses
• Writes and self-edits all B2B content for quality, consistency, clarity, accuracy, and readability
• Maintains a library of materials and records for research and source/reference materials. Stays on top of market trends and competitor insights; curates and archives written materials and presentations that can be referenced again if needed
• Adheres to deadlines, works proactively and ideates creative ways to elevate Risepoint positioning among prospective partners

Qualifications

• Bachelor's degree in communications, marketing, education, journalism or related field required
• 5-10 years of experience developing content and content strategy for the higher education in the B2B space required
• Computer proficiency with Microsoft Office required.
• Advanced user PowerPoint desired.
• Experience using Teams, Outlook. Intermediate - Advanced Required
• Experienced writer, knowledgeable about the online program management industry.
• Proven examples of long-form writing (white papers, case studies) and short-form content (articles, flyers, ads, etc.)
• Skilled in using data and research in developing content,
• editing, analysis, and optimization
• Excellent communication skills, teamwork and diplomacy are essential;
• Excellent writing skills,
• customer-facing skills, and collaborate well with others
• Work creatively and manage multiple projects simultaneously with a strong
• attention to detail
• Proven experience delivering content within or before deadlines
• Ability to draw from network of skilled freelancers as needed for select writing projects
• Working knowledge of Adobe Suite
• Knowledge of writing for direct response marketing a plus (not required)

Risepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an equitable environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other characteristic protected by applicable state or federal laws.

Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce.