Product Marketing Specialist

Academic Partnerships
flexible benefit account, parental leave, tuition reimbursement, retirement plan
United States
Nov 13, 2024
Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners. Support the execution of marketing plans, calendars, campaigns and assets for various university partners and projects including new program launches. Execute tasks such as writing creative briefs, proofing/QA and tracking partner/legal approvals. Liaison with functional teams such as email / media / SEO / enrollment to collaborate on ideas and tactics to optimize performance. Assist in monitoring and analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies. Participate in performance review meetings and support the execution of issue solutions with cross-functional teams. Effectively communicate and present marketing activities with key stakeholders. Support competitive marketing, industry, and customer analyses to identify key challenges and opportunities. Collaborate with PMM team members to address partner issues. Required: 1+ years- Work with digital marketing channels and campaigns (media, SEO, eCommerce) Bachelor's degree-Business, marketing, communications or related field of study Computer skills, including proficiency in Microsoft Office - Excel, PowerPoint, and Word Project management Communication (written and verbal) Project management tools (i.e., Workfront), data visualization (Tableau) and web analytics (Google Analytics) systems Takes initiative to work independently Strong interpersonal skills and can collaborate as a team High attention to detail Ability to work in a high-pace, entrepreneurial environment Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce. Risepoint offers the following comprehensive benefits: 18 days PTO + Winter Shutdown 12 designated holidays + 1 floating holiday Medical - four options Dental Vision Life & Disability (company paid) Flexible Spending Account & Health Savings Account Retirement plan with company match Maternity / Paternity / Parental Leave (company paid) Volunteer Time Off Supplemental Benefits: Wellness program Alternative medicine options Pet discounts Accident, Critical Illness and Hospital Indemnity Personal and Professional Development: Continuous Professional and Leadership Development Programs Tuition Reimbursement for employees and their dependents Rewards & Recognition programs Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.