Senior Global ABM Manager

Cloudflare, Inc.
medical insurance, dental insurance, vision insurance, paid time off, sick time, long term disability, 401(k)
United States, California, San Francisco
101 Townsend Street (Show on map)
Nov 13, 2024
About Us At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world's largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine's Top Company Cultures list and ranked among the World's Most Innovative Companies by Fast Company. We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! Job Description We seek a seasoned leader for our Global Account-Based Marketing (ABM) initiatives. This pivotal role will help drive customer awareness, engagement, and revenue growth in key accounts around the world.As the Senior Global ABM Manager, you will establish our Global ABM Center of Excellent (CoE). This function will shape comprehensive ABM strategies to engage high-value accounts and establish the roadmap for maturity of global ABM programs. You will manage the growth of the program through initiatives including technology adoption, best practices, measurement, and scalable campaign creation, while tracking and reporting on the success of ABM initiatives across stakeholders and executives. You will collaborate closely with cross-functional teams, including Field Marketing & Field ABM, Marketing Operations, Sales, BI and Product, to align ABM efforts with overall business objectives. This role requires a strategic thinker with a deep understanding of B2B enterprise marketing and a proven track record of delivering successful global ABM programs. The ideal candidate will be a collaborative, results driven leader who can balance big-picture planning with tactical program management. We invite you to apply for this exciting opportunity to shape the growth of this critical function at Cloudflare. Locations: San Francisco or Austin About the Role Establish COE and ABM scalability: Define and implement processes to expand the ABM program globally, including scalable strategy for 1:1, 1:few and 1:many segmentation. Guide best-practice adoption and efficiency in the field through activities including account selection, digital programs, and vertical personalization. Develop Playbooks: Develop a comprehensive ABM playbook and digital toolkits with multi-industry themes and scalable personalized programs. Initiate centralized ABM creative programs on a global scale (e.g. exec welcome kits, holiday programs). Take a leading role in ABM planning, automation, and communication at a global level.Data management and technology: Partner with Marketing Operations and Technology to define the roadmap for ABM-related software ROI maximization, including data enrichment, account insights, and campaign orchestration. Define requirements for MQA funnel and operations. Reporting: Refine KPI and program metric framework. Track program results, measure success, and report performance to stakeholders. Leadershipand Collaboration: Lead global business reviews to share learnings, review global best-in-class campaigns, and analyze results. Interface with leadership team and stakeholders across multiple functions to drive alignment for successful ABM execution. About You Accomplished Global ABM Strategist: Demonstrated success in developing and implementing global ABM strategies that drive revenue growth. Adept at using marketing automation to streamline campaigns and enhance account penetration. Cross-functional leader: Proven ability to lead cross-functional teams and align them with ABM goals. Strong collaboration and communication skills across departments and geographies. Analytical & results oriented: Ability to leverage data to optimize ABM campaigns and measure performance. Hold yourself and teams accountable for performance. Innovative: In-depth knowledge of emerging ABM trends. Ability to create new programs that align with business priorities and deliver results. Organized: Strong project management skills to prioritize and handle multiple initiatives simultaneously. Outstanding communication skills to collaborate constructively in a fast-paced environment that requires fresh thinking and innovation. Requirements Minimum of 10 years in B2B SaaS Marketing, with over 8 years dedicated to ABM. Experience in cybersecurity or industry leading ABM programs strongly preferred.BA/BS in Marketing, Business, Communications, or related fields.In-depth knowledge of ABM tools, technologies, and best practices, including but not limited to ABM platforms (6sense/Demandbase); automation and CRM systems (SFDC, Marketo); reporting (Tableau); and orchestration and personalization tools.Successful marketing experience in planning, developing, executing, and measuring marketing campaigns for B2B tech/SaaS products. Strongunderstanding of funnel metrics and levers for generating qualified account engagement and accelerating pipeline velocity. Excellentanalytical and quantitative skills to interpret data, generate insights, and translate it into actionable changes. Compensation Compensation may be adjusted depending on work location. For Colorado, Illinois, Maryland and Minnesota based hires: Estimated annual salary of $192,000 - $234,000. For New York City, Washington, Washington D.C. and California (excluding Bay Area) based hires: Estimated annual salary of $197,000 - $241,000. For Bay Area based hires: Estimated annual salary of $206,000- $252,000. Equity This role is eligible to participate in Cloudflare's equity plan. Benefits Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S. Health & Welfare Benefits Medical/Rx Insurance Dental Insurance Vision Insurance Flexible Spending Accounts Commuter Spending Accounts Fertility & Family Forming Benefits On-demand mental health support and Employee Assistance Program Global Travel Medical Insurance Financial Benefits Short and Long Term Disability Insurance Life & Accident Insurance 401(k) Retirement Savings Plan Employee Stock Participation Plan Time Off Flexible paid time off covering vacation and sick leave Leave programs, including parental, pregnancy health, medical, and bereavement leave What Makes Cloudflare Special? We're not just a highly ambitious, large-scale technology company. We're a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet. Project Galileo: We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare's enterprise customers--at no cost. Athenian Project: We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. 1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here's the deal - we don't store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers. Sound like something you'd like to be a part of? We'd love to hear from you! This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license. Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer. Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.