Sr. Manager, Brand Strategy & Growth Marketing

Electrify America is committed to revolutionizing the way people charge. As the country's largest open DC fast charging network, Electrify America is actively contributing to electrifying mobility today and building a more sustainable future.

At Electrify America, we value innovation, collaboration, and a commitment to sustainability. We strive to establish a diverse and inclusive workplace where employees can develop personally and professionally. As a team member at this rapidly growing company, you can work on state-of-the-art technology and join a team making a significant impact in the world. If you're interested in joining a dynamic, innovative company, Electrify America is a place where you can learn, grow, and make a difference!

Role Summary:

As the Senior Manager of Brand and Growth Marketing, you will be responsible for developing and executing integrated brand marketing strategies that align with our business objectives and drive sustainable growth. In this role, you will merge the Brand Marketing Strategy team and the Growth Channel Marketing teams to create a cohesive and powerful marketing force. Reporting directly to the Director of Brand Strategy & Integrated Marketing, you will play a pivotal role in shaping our brand identity and expanding our customer base.

The Senior Manager position leads the go-to-market planning for the Electrify America, Electrify Canada, Electrify Commercial, Electrify Home and As Seen on EV brands. The role will lead all marketing launches and ensure cross functional alignment on all marketing initiatives. In addition, the role will ensure a consistent brand voice and creative identity is delivered across the company and that all strategic marketing activities are tied directly to business KPIs. This position will work closely with the marketing controller and finance team in managing department's budget allocation, tracking and reporting. This position requires a strong leader, that is both a team player and strategically sound.

Role Responsibilities:

Brand Marketing & Strategy (45%):

• Brand Strategy: Develop and execute a comprehensive brand strategy that aligns with our company vision, values, and target market. Define and communicate the brand positioning, messaging, and tone of voice consistently across all marketing channels and touchpoints.
• Integrated Marketing Campaigns: Oversee the planning, development, and execution of integrated marketing campaigns that drive brand awareness, customer engagement, and revenue growth. Collaborate closely with internal teams, such as product marketing, creative, and content, to ensure consistent messaging and a seamless customer experience.
• Growth Channel Optimization: Drive customer acquisition and revenue growth by optimizing performance marketing channels, including digital advertising, social media, SEO/SEM, email marketing, and other relevant channels. Continuously analyze performance metrics, identify opportunities for optimization, and implement data-driven strategies to maximize ROI.
• Corporate Social Responsibility: Manage the strategic corporate social responsibility roadmap. Develop CSR brand narrative for Electrify America. Manage, initiate, and organize the development and implementation of CSR programs to meet the mission and strategic goals of Electrify America.
• Market Research and Insights: Stay abreast of industry trends, competitive landscape, and customer insights to inform brand positioning, marketing strategies, and campaign development. Conduct market research, customer surveys, and analysis to gain deep insights into customer behavior and preferences.
• Collaboration and Stakeholder Management: Collaborate with cross-functional teams, including product management, sales, and customer support, to ensure alignment and integration of marketing initiatives. Build strong relationships with internal stakeholders and external partners to maximize brand exposure and generate mutually beneficial opportunities.
• Brand Neutral ZEV Marketing: Oversee the planning, development and execution of Brand Neutral marketing campaigns and strategy.
  

Growth Marketing & Strategy (40%):

• Manage the strategy for Electrify Canada, Electrify Commercial, and Electrify Home and OEM business verticals that supports sales funnel growth, brand awareness, and sales
• Responsible for providing strategic direction for all digital properties for Electrify Commercial, Electrify Home, and Electrify Canadas (website, App, HMI, social media, paid media, etc.)
• Responsible for creating the marketing strategy, executing various marketing campaigns to support various business verticals and then scaling the strategy
• Work with the wider Marketing team, as well as other cross-functional stakeholders to develop and execute complex marketing strategies in priority areas of our business
• Lead creation and implementation of the positioning and unquote selling points (USPs) of the "Electrify" verticals; America, Canada, Home, & Commercial
• Develop insights to identify opportunities and feed our business strategies
• Track and measure the impact of our programs and use insights/learnings to optimize initiatives for better impact continuously
• Accountable for the successful delivery of multiple, simultaneous projects from briefing and design through completion and delivery
• Accountable for delivering upon Key Performance Indicators by business unit

Operational (15%):

• Team Leadership and Development: Lead and inspire a team of talented marketers, fostering a culture of creativity, collaboration, and continuous improvement. Provide clear guidance, set goals, and evaluate performance to drive individual and team success. Mentor team members and identify training opportunities to develop their skills and expertise.
• Project Management: Manage timelines to ensure key milestones are understood and met.
• Budget Management: Work closely with finance to ensure marketing activities are within budget. Conduct regular reporting on actual and forecasted costs.
• Reporting: Oversee quarterly and annual regulatory reporting. Produce annual corporate social responsibility report.

Years of Relevant Experience:

• 12-15 years of relevant experience in Brand Marketing, Growth Marketing, or a related role with a proven track record of driving growth
• 5+ years leadership experience managing teams
• 7-10 years of vendor/agency management experience

Education (Required):

• Bachelor's Degree in Marketing, Communications, Digital Marketing, Product Marketing or related field
• Other bachelor's degree with strong proven marketing and communications and/or project management expertise

Education (Desired):

• MBA or Master's Degree

Skills:

Resourceful, flexible and results oriented with a positive attitude and the ability to contribute in a team environment

• Strategic Thinking: The ability to think strategically and develop comprehensive brand marketing strategies aligned with business objectives.
• Brand Management: Proficiency in brand management, including defining brand positioning, messaging, and tone of voice, and ensuring consistency across all marketing channels.
• Integrated Marketing: Experience in planning, developing, and executing integrated marketing campaigns across multiple channels to drive brand awareness, engagement, and revenue growth.
• Performance Marketing: Expertise in optimizing performance marketing channels, such as digital advertising, social media, SEO/SEM, email marketing, and other relevant channels to drive customer acquisition and revenue growth.
• Leadership and Team Management: Strong leadership skills with the ability to inspire and motivate a team, set goals, provide guidance, and foster a culture of collaboration and continuous improvement.
• Analytics and Data-Driven Decision Making: Proficiency in leveraging analytics tools to gather insights, analyze performance metrics, and make data-driven decisions to optimize marketing strategies and maximize ROI.
• Market Research and Consumer Insights: Ability to conduct market research, gather consumer insights, and stay updated on industry trends and competitive landscape to inform brand strategies and campaign development.
• Collaboration and Stakeholder Management: Strong collaboration skills to work effectively with cross-functional teams, build relationships with internal stakeholders, and manage relationships with external partners.
• Communication and Presentation: Excellent communication and presentation skills to effectively articulate complex ideas, influence stakeholders at all levels, and present marketing strategies and campaign results.
• Adaptability and Time Management: Ability to thrive in a fast-paced, dynamic environment, manage multiple priorities simultaneously, and adapt to changing market conditions and business needs.
• Innovation and Growth Mindset: Passion for innovation, staying ahead of industry trends, and continuously seeking new growth opportunities to drive the success of the brand.
• Business Acumen: A solid understanding of business principles, market dynamics, and customer behavior to develop effective marketing strategies that align with organizational goals.

Specialized Skills (Required):

• Excellent leadership, communication, and staff management skills
• Experience working on long and short-term strategic planning
• Experience working in highly matrixed organizations, understand and balance the interests of numerous stakeholders (e.g. management, colleagues, agencies, etc.)
• Strategy and development of Channel Marketing Strategy Development including data analytics, third party image metrics analysis, digital advertising, SEM, programmatic strategies and ecosystem architecture.
• Extensive knowledge of the Traditional, Digital and New Media environments and past expertise.
• Influencing and negotiation skills
• Analytical and creative problem-solving skills
• Ability to creatively think outside the box, and lead and execute effectively and independently
• Ability to take initiative and function in highly dynamic environment
• Proficiency in Microsoft Office suite (Word, PowerPoint, Excel), Creative software (Photoshop, InDesign, etc.)

Specialized Skills (Desired):

• Brand Design and Creative Development
• Successful leading a cohesive team
• Content Marketing
• Experience using project management software like Monday.com, JIRA and Confluence
• UX/UI Understanding
• Automotive OEM Experience
• Enthusiasm for an electric future
• In depth knowledge of production for Television, Video, Digital (Banners, Site Experience, Unique Home Page takeovers, Social Media)
• Ability to develop and work in the Brand advertising space.

Work Flexibility:

Domestic travel may be required; estimated at 15-25%

Electrify America is an Equal Opportunity Employer. We welcome and encourage applicants from all backgrounds, and do not discriminate based on race, sex, age, disability, sexual orientation, national origin, religion, color, gender identity/expression, marital status, veteran status, or any other characteristics protected by applicable laws.