New

Senior Director, Gaming Marketing

Red Bull North America
United States, California, Santa Monica
Nov 13, 2024
The Director of Sports Marketing drives the development and leads the execution of the regional Sports Marketing initiatives. The RSL builds local and regional brand affinity through events and athletes while focusing on Red Bull's relevant global and national strategies. The Director of Sports Marketing manages a team of SSMM who, in turn, manage Athlete Marketing through AMM, Event Marketing through EMM, Gaming through GMM, and all related activities throughout the expansive geography of the region. This person will continuously drive clear alignment between SaMo and all their regional Sports Marketing team to ensure our strategies, tactics, and events are the most innovative, on-brand, and impactful within the world of Red Bull. You will provide expertise to complement and evolve the gaming playground in partnership with Red Bull Media Network to give wings to our content and stories to our consumers. Working with the Head of Gaming Network and communications teams to create differentiated and authentic gaming-related content, drive funnel growth through targeted earned outcomes, innovative programming, and community-first managed and owned channels. Guidance and Insights on Role: Gaming is a lifestyle and is our highest affinity playground in relation to all our other strategic playgrounds. The consumer of today looks and plays differently than they did 5 years ago. Creators and Players both model the consumption occasion and lifestyle. Gaming communities are the epicenter of gaming lifestyle; at the head of those communities are players & game IP. We have expanded our reach to go wider to encompass the gaming lifestyle in a more holistic manner with a focus on Session, Enthusiast, and Esport gamers. We are expanding our creator and player roster to encompass personalities that reflect and live our brand across all three priority gaming segments. Work with your Gaming Managers and SAMO team to identify talent and create the best in class storytelling that blows away and charms our consumers. We are partnering with the top gaming IP - leverage this and service the communities around them through events, content, and player activations. Gaming is a major GATEWAY to a wide population of EPC. Leverage our player and creator portfolio and create activations that resonate in the wider community of people who game. EXPERIENCE Your areas of knowledge and expertise that matter most for this role: 10+ years of relevant event, project, and budget management People management and team coordination experience Experience with the U.S. and global Gaming industry and Gaming marketing landscape Experience managing large projects and the ability to find creative and unique solutions for project execution. These include: Knowledge of the Gaming landscape & the respective scenes and communities, on a regional, national and global level Budget management Experience with relevant distribution outlets (all communication channels) Coach and mentor with the ability to foster meaningful dialogue and gain buy-in (coaching and mentoring) with the ability to foster meaningful dialogue and gain buy-in Creative mind with experience putting new ideas into practice and assessing results Bachelor's degree or equivalent work experience Must be fluent in English, additional language skills an advantage Must have a valid US Drivers License Travel 40-50% Permanent Benefits eligible